My favorite technique for building a mailing list is assessments and quizzes. They provide immediate value to your website visitor and are fun and engaging way to capture their email address.
Lead Generation Using Assessments and Quizzes
Here are some recent ones I have done:
The Risk Reducing Milestones quiz helps entrepreneurs prioritize their activity.
To support her book, Henna Inam wanted a to provide a detailed customized assessment to her readers. It is a comprehensive assessment with average scores in seven practice areas. The 12-page report provides detailed advice and next steps with a customized action plan.
This leadership assessment has 45 questions and evaluates your strength of 9 leadership qualities.
Polls are a great way to get engagement and survey members for recommendations.
Contact us if you need help getting started
Contact us for an office hours session to explore whether a quiz or assessment would be a good vehicle for lead generation for your product or service.
Related blog posts
- Content Creation for Thought Leadership and Lead Generation
At SKMurphy we help our clients organize and articulate–including audio, video, and animation–their experiences and insights for lead generation. - How To Measure Your Lead Generation Effectiveness
Tips for measuring lead generation effectiveness: daily follow through is needed to track essential information for each contact with every prospect.