Here’s a good blog post on website content. How Can 10 Simple Articles Change Your Life? In his post Chris Pearson, recounts a story about a friend who creates a website (nothing fancy) but has wonderful content (10 articles). He kills his competition with his content. If you are selling your expertise, try promoting yourself with articles that satisfy your prospects’ needs. They will search the web looking for information and find you. Articles posted on a website can provide leads years after the initial posting. Don’t forget to submit them to industry websites. If your website provides a service, people will find you.