Prioritizing Your Target Market Niches
Cheryl Downing suggests you explore three market niches to find your target market niche.
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August 2007
Another Perspective on Paul Saffo’s Talk Aug 28
Two days ago I attended the Churchill Club breakfast presentation featuring Paul Saffo. It was a very insightful and thought provoking talk that revolved around his Harvard Business Review article “Six Rules for Effective Forecasting.” From his talk I took away three points You can’t predict the future! I don’t care if it succeeds or
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Oblique Strategies for Startups 1
Here are ten oblique strategies to help get you and your team unstuck. The first line is the oblique strategy with added for a startup.
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Paul Saffo on Forecasting Innovation in Silicon Valley
A summary of Paul Saffo’s talk on “Forecasting Innovation in Silicon Valley” at the Churchill Club on Tue-Aug-28-2007. Saffo drew on his recent HBR Article “Six Rules for Effective Forecasting.”
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September Bootstrapper Breakfasts
This month we continue our regular schedule of “first Friday” in Palo Alto and “third Tuesday” in Sunnyvale. We will start at 7:30am and end at 9am. Your cost is your meal + 20% tip; in each location we have a small back room to ourselves. Attendees are typically in early stage software startups, primarily
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Five Things to Remember When Selling A New Product
As you develop your presentation–and more importantly refine it in response to feedback–here are five things to remember when selling a new product.
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3 Tips for Choosing a Logo
Text Treatments: text logos are simple, the company name is always right there. Most high tech logos are text treatments, they are clear and simple. With text logos you have instant impact, customers don’t need to decipher anything. Another benefit of text treatments are logo aspect ratio comes naturally with words. They always seem to
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FSA Panel on Fostering, Funding and Focusing on the Future of Innovation
I attended today’s Fabless Semiconductor Association Distinguished Speaker Series Luncheon Panel on “Fostering, Funding and Focusing on the Future of Innovation.” It was time well spent. It was moderated by Brian Fuller, the former Editor-in-Chief of EE Times, and now a VP with Blanc & Otus. Brian opened with an analogy between the US railroad
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Getting More Customers Workshop Offered Sep-9-2007
We are offering our “Getting More Customers” workshop this fall in collaboration with the Professional and Technical Consultants Association (PATCA). The workshop covers ten proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90
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By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09
Last night I attended a BayChi event held at the PARC auditorium. This presentation featured Guy Kawasaki, Founder of Truemors and Managing Director at Garage Technology Ventures. His presentation was titled “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09.” You can find the entire
Paul Saffo at Churchill Club Breakfast Tue Aug 28
The goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in the present.” Paul Saffo Paul Saffo is speaking at a Churchill Club Breakfast on Tue Aug 28 7:30am to 9am at Fenwick ( 801 California Street, Mountain View, CA 94041) on
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Cohan’s Great Demo on March 8, 2008
For next Great Demo Seminar by Peter Cohan see https://www.skmurphy.com/services/workshops/ Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As
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Some Great Quotes Collected by Tim O’Reilly
Tim O’Reilly had a great post yesterday, “Surprises on the Bookshelves of CEOs” that also included quotes for entrepreneurs that he has collected over the years.
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Understand, Believe, and Act
A useful basic sales model start with understanding the process that your prospects go through to make a purchase: understand believe act.
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Ten Quotes To Help You Bring Order Out of Chaos
The following is a time capsule [Ed: more of a “tiny time pill” than a full capsule] from August 7, 2000. This was part of my personal home page in August of 2000 at Cisco. It was the height of the dotcom boom and bringing order out of chaos was a challenge.
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Startups Are Hard Work and Require Planning
Startups are hard work. Many fail in the first year and more than half within five years. Planning allows you to prevent problems, perseverance to overcome them.
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3 Key Questions To Ask Yourself Before Taking a Job with a Startup
Three questions to answer before taking a job with startup: do you like the team and leadership and want to serve their customers.
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Guy Kawasaki To Tell Truemors Story at Bay Chi Tue Aug 14
August, normally a vacation month, is host this year to a number of compelling events for entrepreneurs. Guy Kawasaki is speaking at BayChi Tue Aug 14 7-9pm on “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09” where he will explain why and how he
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Jerry Weissman On Persuasion: Getting From Point A to Point B In Your Presentation
Jerry Weissman’s model for a successful presentation takes the audience on a journey from Point A to Point B: from uninformed and skeptical to persuaded and ready to act.
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