You’ve Launched, Now What? at KASE/KIN Oct 16

I will be speaking on “Now What? Your Post Launch Growth Plan” at the KASE / KIN Entrepreneur Academy tomorrow night.

Location: KIICA Silicon Valley at 3003 N. First Street San Jose, CA 95134

Agenda

• 5:50PM – 6:00PM Registration and Networking
• 6:00PM – 6:30PM Successful Entrepreneur – Paul Tien
• 6:30PM – 6:45PM Break
• 6:45PM – 7:45PM Launching your business and executing the plan – Claire Chang
• 7:45PM – 8:00PM Dinner Break
• 8:00PM – 9:00PM Now what? Post launch growth plan – Sean Murphy

The theme of talk will be “What was once heroic must become routine.” I will take a look at how things change between beta and post launch. In particular post launch growth looks very different from early customer acquisition efforts, placing new requirements on the firm as a whole as well as triggering changes in practices and organizational structure in both customer development (sales, marketing, business development) and product development (engineering, quality, support).

Registration is $20 if you haven’t already signed up.

Update Apr-1-2008: a transcript and podcast are now available for this talk.

Update July-7-2008: a related blog post “What Was Heroic Must Become Routine” applies some of the lessons from this talk to some other startup examples.