Great Demo Workshop on March 17 2010

Rescheduled due to illness to April 9, 2010 8:15 – 5:00opm

Special Offer for Groups and Organization Members

Discounts are available for members of Bootstrappers Breakfast, Business Marketing Association, Women In Consulting, and organizations sending three or more employees: please contact us for discount codes.

Create and Deliver Surprisingly Compelling Software Demonstrations
“Do The Last Thing First” — the recipe for a Great Demo!

When: Wednesday March 17, 2010 8:15 am – 5:00 pm
Rescheduled due to illness to April 9, 2010 8:15 – 5:00opm
Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129

This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we’ll help you turn it into a surprisingly compelling demo!

Cost (includes breakfast, lunch, copy of Peter Cohan’s “Great Demo!” book):

• Early Registration: $536
• After March 4: $560

This seminar outlines a framework for the creation and delivery of improved demos and presentations to enable increased success in the marketing, sale, and deployment of software and related products. Whether it’s face to face, in a webinar, as a screencast, or as a self-running demo the ability to present the key benefits of your software product is essential to generating prospect interest and ultimately revenue. Peter Cohan of The Second Derivative gives us the recipe for a Great Demo!

About The Speaker: Peter Cohan, Principal at Second Derivative
Community Web Site: www.DemoGurus.com

Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005.

Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry.

Peter has experience as an individual contributor, manage and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.

Agenda:

• 8:15 AM Breakfast & Registration
• 8:30 AM Workshop begins
• Noon Lunch & De-brief
• 1 PM Advanced Topics
  • multiple solution demos
  • presenting to a mixed audience with different needs or information requirements
  • vision generation demonstrations
  • handling bugs, crashes, and time challenges.
• 5 PM Wrap up

Seating is Limited These are intensive sessions and we ask that you arrive at least 15 minutes before 8:30AM start time to ensure you will have a seat and won’t disrupt the session once it is underway.

For more information: Theresa Shafer 408-252-9676 events@skmurphy.com