Saras Sarasvathy’s Effectual Reasoning Model for Expert Entrepreneurs

1 Idea Stage, 4 Finding your Niche, Customer Development, Favorites, skmurphy, Startups / By /

Update Feb-24-2011: Since I first wrote this in 2010 the Effectuation.Org site has been considerably upgraded and contains a lot more information on research on entrepreneurship by Saras Sarasvathy. Recapping ideas, papers, and books that had changed my life yesterday reminded me of Saras Sarasvathy’s Effectual Reasoning Model from her 2001 paper “What Makes Entrepreneurs […]

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