I Don’t Understand, We Won the Argument, Why Didn’t We Win The Sale?

3 Early Customer Stage, Customer Development, Rules of Thumb, skmurphy / By /

It’s Rare That You Are Actually Bringing Fire To The Savages If you think you are so much smarter than your customers that you are “bringing fire to the savages” you will find it hard to learn from them and hard to actually close deals. What follows are three true stories. We Won The Argument, […]

I Don’t Understand, We Won the Argument, Why Didn’t We Win The Sale? Read More »