3 Equations & 3 Unkowns: Target Customer is Key Initial Value

1 Idea Stage, 2 Open for Business Stage, 4 Finding your Niche, Customer Development, Favorites / By /

I mentioned in “3 Equations 3 Unknowns:  Customers, Features, and Message” that we spend a lot of time on the early customer stage. It requires very different sales style than you’ll see later on. It’s a conversational sales style. It’s much more about understanding the problem. You’re trying to solve three equations, three unknowns: Are […]

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