Your Prospects and Your Customers are Real People
I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day relationship we’d like our work to have with […]
Your Prospects and Your Customers are Real People Read More »