Amar Bhide: Start With Affordable Bets in Markets Too Small to Interest Large Players
Four quotes from Amar Bhide‘s “Origin and Evolution of New Business.” “Entrepreneurs who undertake uncertain initiatives face a wide spread between desirable and undesirable outcomes, but they cannot quantify the odds they face or even fully anticipate the possible results. The uncertainty is irreducible to the degree it cannot be resolved without actually undertaking the […]
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