October 2013

MVP Clinic for Social/Community Apps Wed-Oct-23

If you are planning a new service offering, involving technologies and social interactions between customers, this clinic on minimum viable service can help you learn your way out of conflicting assumptions, lack of relevant data, difficulty understanding service value, and resource constraints. This is especially the case if you need to get adoption by a

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Matching Polypharmacy Solutions to Personas by Mary Sorber, NightingaleRx

An interesting talk by Mary Sorber, founder of NightingaleRX, providing a caregiver’s view of methods and technologies currently employed for what doctors call the polypharmacy problem and non-professionals often experience as a “big bag of pills”. Matching Polypharmacy Solutions to Personas from mksorber1 Related Blog Posts Q: Should I Be an Entrepreneur? My perspective on

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Peter Cohan: Differentiating Your Offers Starts With The First Contact

Another excerpt from Peter Cohan’s very insightful new article  “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How” From the customers’ perspective vendors are “differentiating”, positively or negatively, with every contact, every meeting, and every deliverable.  Let’s explore possible negative differentiation first.  How do you feel about: Vendors that cold call you – repeatedly?

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