Q: We Already Have a Prototype, Can We Still Do Customer Development?
Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and competitors don’t stand still, no […]
Q: We Already Have a Prototype, Can We Still Do Customer Development? Read More »