July 2014

Q: How To Speed Up Early Trials, Adoption, and Sales

Q: I run a SaaS B2B startup that boosts employee engagement by bringing co-workers together for peer-to-peer knowledge sharing. We have an MVP. We have done some customer development interviews and have half a dozen potential early adopter customers. The next step would be to do a free pilot of our product on a subset of

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We Help You Design Experiments That Move Your Business Forward

? While there are many challenges to master in building a new business, technology entrepreneurs have to balance three primary aspects: Team: can you assemble the talent required and keep them together and moving forward? Technology development: can you build a working product? Customer development: can you solve a problem that people will pay for?

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Dan Scheinman’s Blue Ocean Venture Strategy: Target Entrepreneurs Over 35

Dan Scheinman (@dscheinm) graduated from Duke Law School in 1988  and went to work as an associate at DLA Piper  before joining the Cisco legal department. Once inside he worked his way up to General Counsel, then ran corporate development which included managing minority investments and acquisitions, and finally was general manager for Cisco’s Media Solutions

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Jerome K. Jerome’s View on Groundhog Day (Replaying Your Life)

Jerome K. Jerome’s “On The Disadvantage Of Not Getting What One Wants” offers a somewhat grim view the wish for replaying your life. On The Disadvantage Of Not Getting What One Wants “Ah, me!” said the good old gentleman, “if only I could live my life again in the light of experience.” Now as he

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Don’t Waste Time Painting Tom Sawyer’s Fence: Proving Someone Wrong Is A Poor Motivator

Don’t waste time painting Tom Sawyer’s fence: proving someone wrong is actually a poor source of motivation. It’s OK to ignore conventional wisdom, but don’t get trapped into doing someone else’s work (or building their platform) just to prove them wrong. Build something instead of trying to win an argument.

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Happy 4th of July

Happy 4th of July from all of us at SKMurphy! + + + “America was not built on fear. America was built on courage, on imagination, and an unbeatable determination to do the job at hand.” Harry S. Truman + + + “Civilization is a movement and not a condition, a voyage not a harbor.”

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Q: How Much Effort Should I Invest in Automated Testing For An MVP?

Q: I have worked on large enterprise software systems but am now struggling working at a startup creating a Minimum Viable Product (MVP). I am a big believer in BDD and TDD, so I’ve developed an automated testing suite for the MVP that has high coverage and great specifications describing and asserting its behaviors in

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Ten Principles for Trust and Integrity from Adventures in Missions

Shared trust and integrity form the basis for the key resource in a bootstrapping startup: morale. Founders must foster actions and behaviors that build trust in the early days if they hope to create a startup with a culture that will enable it to prosper.

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