Innovation Center Denmark invites David Telleen-Lawton to present his Lean Canvas & Value Proposition Workshops to their top startup companies. This series of workshops is part of the Danish government’s globalization strategy with the objective to turn Denmark into a leading knowledge based economy.
Lean Canvas Workshop included:
- Why do companies use lean?
- What is lean?
- Where do lean startup methods help the most?
- Lean Concepts
- Lean Canvas
- Customer
- Problem
- Workflow
- Key Metrics
- Solution
- Cost
- Value Proposition
- Value Proposition breakout session
- Unfair Advantage
- Market
- Segments
- Relationships
- Channels
Value Proposition Workshop included:
- Customer Value Proposition
- Customer
- Problem
- Workflow
- Key Metrics
- How the World Works: Technology Adoption Life Cycle
- Crossing the Chasm
- Value Proposition:
- How to write a Value Proposition
- Who
- What
- Why
- How long
- Examples of Value Propositions / handling multiple Value Propositions
- Unique Selling Proposition
- How to use your Value Proposition next time you talk to a customer and in your marketing
- Discovery
- Testing your Value Proposition
- Scaling: TAM, SAM, SOM and the importance of segmenting narrowly
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