I am giving a talk on “Extracting Competitive Insights from Software Demos: Crafting and Refining Your Company’s Message Through the Analysis of a Competitor’s Demo” at the Silicon Valley Chapter of the Society for Competitive Intelligence (SCIP) Tue-May-24 at 6PM.
Extracting Competitive Insights
From a Software Demo
From the flyer for the event:
The software demo is a critical asset in today’s sales cycle, and even more so with SaaS-delivered products. Demos incorporate your messaging and assist in the sales process. This interactive session will offer you a checklist for developing the basic elements of a product demo (based on the Great Demo! methodology) and a framework for evaluating a competitor’s demos that can be used to develop competitive actionable insights.
KEY OUTCOMES
Improve the quality and effectiveness of your company’s demos, thereby increasing your win rate and shortening the length of the sales cycle
Identify your company’s product positioning and align it with your messaging and demos
Discover which places to view a competitor’s demo and what to do with the insights gained
Establish a winning conversation by translating competitive insights into ammunition used by both sales and demo teams
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