Entrepreneurs can be paralyzed by the rich set of possibilities they face. It seems almost paradoxical that when you have one choice you can start immediately, when you have two you can flip a coin, but as possibilities multiply the desire to make the best choice can paralyze you. To fully embrace your creativity you must master your dread of the unknown.
Kierkegaard’s “Concept of Anxiety”
“The concept of anxiety is almost never treated in psychology. Therefore, I must point out that it is altogether different from fear and similar concepts that refer to something definite, whereas anxiety is freedom’s actuality as the possibility of possibility.
[…]
Anxiety may be compared with dizziness. He whose eye happens to look down the yawning abyss becomes dizzy. But what is the reason for this? It is just as much in his own eye as in the abyss, for suppose he had not looked down. Hence, anxiety is the dizziness of freedom, which emerges when the spirit wants to posit the synthesis and freedom looks down into its own possibility, laying hold of finiteness to support itself. Freedom succumbs to dizziness.”
Soren Kierkegaard “The Concept of Anxiety“
This translation of anxiety might as well substitute unfocused fear, dread or angst for anxiety. I think “dread” may capture the sense in English. Here are three ways to avoid getting trapped exploring the possibility of possibility:
- Concentrate on avoiding ruin, playing for “good enough” and long run sustainability over the best possible outcome. This has the advantage of keeping you in the game and continuing to learn.
- Satisfice: define what would constitute an acceptable choice and pick the first alternative that satisfies your criteria. This has the advantage of speed, which can be very useful in competitive situations if your strategy is one that compels a response (or at least cannot be ignored).
- Consider the “expected value of perfect information” as an upper bound on what you can learn from continued exploration and analysis. This helps avoid analysis paralysis.
“If you choose not to decide
You still have made a choice”
Rush in “Free Will”
Entrepreneurial Creativity Must Master the Unknown
Entrepreneurs in a startup are faced with the simultaneous challenges of creating
- a new product,
- a new business, and
- themselves as developers, managers, and sales people.
These three degrees of freedom can create a myriad of possible directions, a startup team can feel trapped at a very large crossroads. The desire to make the best choice is one source of dread, but so is the need to let go of other possibilities. When you are starting out you can feel full of possibility–for the product, for your business, and for what you can make of yourself. The act of mentally letting go of possibilities can cause more pain than some can stand. In terms of personal growth, letting go of an old expertise to learn new methods and skills can also be more than some can face.
“Change is the essence of life; be willing to surrender what you are for what you could become.”
Reinhold Niebuhr
Even a Fork In The Road Can Paralyze
Be Careful of Sharpening the Saw Down To The Handle
Another risk in that you continually pick a “better” Plan B but never stick with it long enough to harvest enough of the benefits to pay for the transition costs. The chart from Randall Munroe’s XKCD offers a compact analysis of the trade-off between improved performance and the learning curve needed.
Related Blog Posts
- Maria Popova “Kierkegaard on Anxiety and Creativity“
- Chalk Talk on Technology Adoption
- Ten Quotes from “Guidelines to Creativity” by K. Bradford Brown
- Larry Smith: Fail Fast, Fail Often, and Die
- Labor Day 2014: Knowledge Work Productivity
- Tony Schwartz: Notice the Good, Cultivate Good Habits, Slow Down, and Do the Right Thing
Photo Credit Addy Clarke 031-365 Tunnel
Images from Randall Munroe (XKCD) for “Efficiency” and “Is it Worth the Time?“
Good one Sean, so true! As Heisenberg observed, we can’t know it all. Essential to strategy is to develop and articulate a point of view about an uncertain future that’s clear & convincing, both to oneself (to avoid analysis paralysis) and to others (to tilt the odds that together you can invent the future). In other words, get comfortable with the fact that you’re probably not going to get it right, yet it doesn’t matter. Just do it. Consider the quotes: “Boldness has genius, power, and magic in it. Begin it now.”; also ““If I had asked people what they wanted, they would have said faster horses.” that are mistakenly attributed, respectively, to Goethe and Henry Ford (or Steve Jobs). Savvy marketers have learned from the past four decades of research in cognitive science / behavioral psychology regarding how we humans, when faced with the unknown, make our decisions. I suspect the field remains ripe, especially with a good AI layer, to exploit via any number of business models. If only I could pick one to run with.
Mark thanks for your insights. I think formal education’s reward structure tends to drive out the entrepreneurial mindset because you have to be right better than 80% of the time to advance. Entrepreneurs iterate and refine so that any one decision may only be “right” 20-30% of the time they converge on a solution that has a lopsided payout.
I have blogged about the “boldness” quote attributed to Goethe in “Burn Your Boats But Not Your Bridges” and “Welcome to 2009.” I have blogged about the “faster horses” quote attributed to Ford in “Interview Prospects To Find Unmet Needs, Persistent Problems, and Goals at Risk” and “Entrepreneurial Passion and the Science of Startups.” In the latter I concluded the quote was falsely attributed to Ford based on a reading of his “My Life and Work“
Here is the full paragraph for more context; this makes it seem very unlikely to me that he ever said “if I had asked my customers what they wanted they would have said faster horses.”