Matt Trifiro on Lessons Learned using AI for Marketing

Matt Trifiro, serial entrepreneur and current VP of Marketing at Vapor IO, offers his lessons learned applying AI tools to marketing tasks.

Matt Trifiro on Lessons Learned using AI for Marketing

Matt Trifiro gave a practical briefing on how he approached learning to use AI tools for key marketing tasks and deliverables and some key insights he gleaned in the process. I appreciated his perspective and his willingness to share the details of how he honed your craft. There is a lot to unpack.

Lean Culture Talk Description: Lessons Learned Applying AI to Marketing Tasks

Join Matt Trifiro, Chief Marketing Officer at Vapor IO, for an interactive session tailored for entrepreneurs eager to harness the potential of AI in their marketing strategies. We will explore the innovative applications of AI tools in marketing, drawing on the insights and experiences gained launching Vapor IO’s cutting-edge Zero Gap AI platform. Matt will share valuable lessons learned from his journey, offering practical advice and proven strategies to effectively integrate AI into your marketing efforts.Attendees will have the opportunity to engage directly with Matt, participate in discussions, and gain firsthand knowledge on optimizing AI tools to enhance their business outcomes. Don’t miss this chance to transform your marketing approach with insights from one of the industry’s leading experts in AI-driven marketing.

Video of Full Talk

In this video, Matt Trifiro, Chief Marketing Officer at Vapor IO, discusses his experience using AI in marketing strategies. He emphasizes the importance of using AI as a tool to augment human intelligence rather than relying on it to autonomously complete tasks. Matt shares his approach of using AI to create context and iterate on prompts to generate high-quality content. He also highlights the need for differentiation in marketing and the importance of staying ahead of trends. Matt suggests using AI to mine for hyper-relevant topics by understanding the emotional needs and concerns of customers. He recommends creating a digital twin of a customer persona and leveraging AI to iterate and test different approaches. Overall, Matt emphasizes the importance of experimentation and continuous improvement in using AI for marketing tasks.

A Key Excerpt

This is one section that I buy into. Matt argues that modern marketing is flawed because buyers want to self-serve and avoid premature sales contact. He argues that sellers prefer engaging with ready-to-buy, knowledgeable customers. He suggests rethinking marketing by focusing on the website’s role in providing comprehensive information to answer all potential customer questions before involving sales. This approach improves customer satisfaction and sales efficiency. Matt illustrates this with an example of generating relevant questions a growth marketer might have about a product, emphasizing the importance of transparency and accessibility in marketing to align with buyer preferences and optimize sales efforts.

SKMurphy Take

I took away four key choices that Matt made that helped him explore possibilities and add new capabilities he could put to use quickly.

Choose augmentation over “pure automation” (you stay in the loop but your oversight may shrink to 10-20% of the original scope). His AI is like playing a musical instrument analogy was very good. It reminded me of Doug Engelbart’s “Augmenting Human Intellect.” [PDF Version]
Blend research and testing (30% research, 70% testing) to walk slowly along a path that is empirically verified. Small steps that are small bets, where some land in swamp, others on bedrock. It also allows you to learn from others but since you are working at the frontier you have to “take no one’s word” or “trust but verify.”
Stretch outside your comfort zone. Again on the frontier substantial incremental progress will come from small steps into the unknown as much as refining what you have learned.
Cultivate deep empathy for customer perspective. Look at the situation from both sides of the table. Don’t do things to customers you would not want done to you and understand what you are looking for and how best to filter for it. Don’t disrespect prospects and make choices that cause “bad vibes” or damage your reputation in the market.

Additional Resources

View slides at https://gamma.app/docs/Using-AI-for-Marketing-Tasks-Lessons-Learned-210qv8r9qfsgl29?mode=doc
Augmenting Human Intellect.” [PDF Version]
Augmenting Human Intellect 35 years later (Video) shows how far we have come.

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Matt Trifiro on Lessons Learned using AI for Marketing