Sean Murphy

Making Business Decisions in Uncertain Times

Business leaders today are faced with business challenges and a level of uncertainty that is unprecedented in recent memory. Established approaches and well-tried options no longer work, forcing us to make business decisions in uncertain times. This article collects some useful tips for making better business decisions that I have learned over the last 40

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40 Tips for B2B Customer Development Interviews

This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.

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