Sean Murphy

Founder Story: Ari Halberstadt of Catalee on Founder’s Dilemmas and Residential Energy Market

Theresa Shafer met Ari Halberstadt at a Bootstrapper Breakfast in SF earlier this year and was very impressed with his approach to his new startup, Catalee. Ari volunteered to talk with me about Noam Wasserman‘s “The Founder’s Dilemmas” as well as Catalee. Here is a 12 minute podcast and transcript of our phone call. Or download […]

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Reminder: Successful Consulting Engagements With Startups at IEEE-CNSV Tue-May-21

Quick reminder:  I will be moderating a panel on “Successful Consulting Engagements with Startups” at the May 21 IEEE-CNSV meeting. I volunteered to pull this panel together after a long thread on the CNSV e-mail list June about the topic. I have been fortunate to attract three knowledgeable and experienced engineers to take part in the

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For New Products Prospect Objections Are Valuable Data

If your prospect keep raising the same stupid objections and asking the same dumb questions it’s likely that your presentation is lacking or you are frequently talking to the wrong people. For new products, prospect objections are valuable data. Explore the implications and adjust your presentation and demo accordingly.

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Due Diligence Checklist For Evaluating A Service Business for Acquisition

We did some work recently advising a client on  a possible acquisition a small service business and came up with a checklist of items to review: key employees – plan for retention and role in merged entity financials check register – all checks in last two years bank statements income sheet and balance statement contracts

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Hiring A Startup’s First Sales Person

Gabriel Weinberg is a serial entrepreneur (latest startup: DuckDuckGo), an insightful blogger, and quality contributor to Hacker News. He is writing a book on how startups get traction due out this summer that includes interviews with folks like Patrick McKenzie, Jimmy Wales, and Paul English to collect lessons learned from a variety of perspectives. I was

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May 21 at IEEE-CNSV: Successful Consulting Engagements With Startups

I will be moderating a panel on “Successful Consulting Engagements with Startups” at the May 21 IEEE-CNSV meeting. The genesis was an e-mail thread on the CNSV list last June that started with this question: I have a new client which is a very-early-stage start-up, funded by one of the founders out of the proceeds

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Communicating Complex Concepts in Video: Luxr’s 5 Whys Video

Luxr has produced a clever encapsulation of the 5 Whys methodology, a technique for persistently probing the symptoms to find the root cause of a problem. Compared to several other “5 Whys” videos YouTube steered me to after I viewed this one I was struck by how practical and tactical Luxr’s explanation was. It communicated the

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Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas

Mark Stiving is a serial entrepreneur and a pricing expert. In this video he tells the story of being mistaken for a lost lamb by a shepherdess in Las Vegas after being screwed by a cab driver. He uses her business model to illustrate three important pricing principles: Know Your Value Segment Your Market Offer

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Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology

Q: Appreciate your thoughts on qualitative vs. quantitative approaches to  market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have

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