Sean Murphy

Ripple

Customer Development Helps Entrepreneurs Assess the Value of an Invention

Customer Development, skmurphy / By /

Colin Cherry in “The Telephone System: Creator of Mobility and Social Change” makes the point that the full impact of an invention is very difficult to predict. Invention Alters Society In Ways That Were At First Unthinkable Inventions themselves are not revolutions; neither are they the cause of revolutions. Their powers for change lie in […]

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I Don’t Understand, We Won the Argument, Why Didn’t We Win The Sale?

3 Early Customer Stage, Customer Development, Rules of Thumb, skmurphy / By /

It’s Rare That You Are Actually Bringing Fire To The Savages If you think you are so much smarter than your customers that you are “bringing fire to the savages” you will find it hard to learn from them and hard to actually close deals. What follows are three true stories. We Won The Argument,

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Verdafero Profiled by SJ BizJournal “Sustainability Planning Over the Web”

Clients in the News, skmurphy / By /

I was pleased to see that Verdafero, a firm we have been advising for about a year, was selected last Friday by the San Jose Business Journal for their “The Pitch” column. The article, “Palo Alto’s Verdafero Offers Sustainability Planning Over the Web,” ran in the February 5th print edition: THE BUSINESS: Verdafero has developed

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Saras Sarasvathy’s Effectual Reasoning Model for Expert Entrepreneurs

1 Idea Stage, 4 Finding your Niche, Customer Development, Favorites, skmurphy, Startups / By /

Update Feb-24-2011: Since I first wrote this in 2010 the Effectuation.Org site has been considerably upgraded and contains a lot more information on research on entrepreneurship by Saras Sarasvathy. Recapping ideas, papers, and books that had changed my life yesterday reminded me of Saras Sarasvathy’s Effectual Reasoning Model from her 2001 paper “What Makes Entrepreneurs

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Articles, Ideas, and Books That Made Me a Better Entrepreneur

Books, skmurphy, Tools for Startups / By /

This is a start articulating a set of resources for entrepreneurs that are for the most part not yet widely appreciated as applicable to entrepreneurship but that have had a significant impact on my perspective. I welcome any suggestions or lists from readers for what has influenced you, and opened you to new perspectives on your

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Lindsay Robertson Do’s and Don’ts for On-Line Publicity

Rules of Thumb, skmurphy / By /

Great post by Lindsay Robertson on “The Do’s and Don’ts of Online Publicity, For Some Reason” where she lists nine rules of thumb for getting publicity. Here were my top three from here list (numbers are from the original: read the whole thing): 1. FOR IMMEDIATE RELEASE means FOR IMMEDIATE DELETE to any blogger with

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Federated Entrepreneurship 2

Community of Practice, Events, skmurphy, Startups / By /

Recapping on my earlier “Federated Entrepreneurship” post from January 5. A federation is a union of partially self-governing units with a constitution that does not allow unilateral changes by a central governing body. I think it’s also a good model for what’s required to create an economically dynamic region. One parallel would be to a

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Three Useful Search Tools: Keskese, Surf Canyon, and WhosTalkin

skmurphy, Tools for Startups / By /

I have been using three tools on a regular basis that I think complement Google: WhosTalkin searches a variety of conversations including twitter and blog feeds. It’s handy, quick and claims “Our search and sorting algorithms combine data taken from over 60 of the Internet’s most popular social media gateways.” SearchCanyon is useful if you

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