Sean Murphy

Plan For Customer Reference as Much as Payment

Worry about a good customer reference more than getting paid. A reference will lead to payment, but just because they pay does not mean they’re a reference. Plan for gaining customer references by starting with a request for feedback don the quality of your services and the business results you enabled.

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Scott Sambucci on “An Entrepreneur’s Lessons Learned”

I met Scott Sambucci when I spoke at TVC in July of 2007 in Menlo Park as a part of their “Entering the Entrepreneurial World” seminar. He was kind enough to blog about his takeaway from the talk in “Definition: Entrepreneurship” where he concluded that even though it was a noun it should be defined

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How To Measure Your Lead Generation Effectiveness

Many start-up founders believe that the sales process should be this straightforward: Get the phone to ring (or e-mail inbox or skype or web contact form) Tell your prospect about your offering Take the order Alas it is normally not this simple, especially if you are selling to businesses. We do encounter some startups that

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Getting Your Startup Through the Downturn is a Marathon Not a Sprint

The third form of happiness, which is meaning, is again knowing what your highest strengths are and deploying those in the service of something you believe is larger than you are. There’s no shortcut to that. That’s what life is about. Martin Seligman interview in Edge “Eudaemonia, The Good Life“ Here are three activities to

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Why NDA’s Are Not On the Startup Maturity Checklist

What follows is an e-mail thread converted into a blog entry. I got a suggestion on our contact form related to the Startup Maturity Checklist: Some software companies will require you to sign an NDA before giving a presentation or sharing any other details about the company’s product. You may want to add this to

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Rainmaking

Customer Development for a Consulting Practice in a Downturn

What follows are some real questions I have answered either face to face or in e-mail over the last 90 days in response to the current downturn in Silicon Valley. Customer Development for a Consultants in a Downturn Q: I just completed my first two years of consulting–which were spectacular–after 20+ years of full time

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Comments From Today’s “Idea to Revenue” Class at CINA

We had a great set of entrepreneurs at our “Idea to Revenue” this afternoon. The class was sponsored by CINA,the Chinese Information and Networking Association and held at Fenwick & West in Mountain View. Here are some of the comments from the feedback form: “Great overview of the early stage entrepreneurial process. I liked the

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Non-Customers Are Where Important Changes Often Start

There is a risk of complacency for start-ups (and even larger firms) who have achieved a level of security in their first niche. Markets change, consumer needs change, and you need to continue to explore opportunities to sell your offering to new customers–non-customers–even though it’s a much harder sales process than a renewal, upgrade, or

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