Sean Murphy

Ten Quotes from “Guidelines to Creativity” by K. Bradford Brown

Quotes, skmurphy / By /

I got Guidelines to Creativity by K. Bradford Brown as a gift and was impressed by these ten quotes. Some are clever re-statements of more famous observations but all have a certain poetry. Creativity will take me as far as my imagined limits. The building blocks of our creativity are quarried from the space between

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12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum

Books, Events, Rules of Thumb, skmurphy / By /

12 Books For the Busy CEO: spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve

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Nusym De-cloaks 3

EDA, Startups / By /

It’s been a month since my two posts on Nusym Technology. They upgraded their text treatment ( nu · sym ) to a nice logo. They still promise to deliver the “most significant breakthrough in functional verification in a decade. Nusym Technology is an EDA software company that provides an order of magnitude improvement in verification productivity while

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Custom Centric Marketing Means Shifting to “Resolution Messages”

Events, skmurphy / By /

Mary Sullivan addressed “Customer Centric Marketing” last Monday, providing a number of examples of marketing messages based on the customer’s operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary provided an estimate that every

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Stirr Mixer 1.8

Events / By /

I dropped by tonight’s Stirr Mixer at Illusions on 260 California Ave in Palo Alto. It’s a better venue for parking and it’s not as loud as the Blue Chalk—-if it’s too loud you are too old? I am certainly at risk for this in the Stirr crowd. The West Coast team from Charles Rivers

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Bruce Mau’s Incomplete Manifesto for Growth

Blogging, Rules of Thumb / By /

Bruce Mau wrote 43 statements in 1998 to articulate his beliefs, motivations, and strategies in what he called “An Incomplete Manifesto for Growth.” His focus is on “growth” in the sense of increasing both craftsmanship and artisanship. I have selected eight that I think are the most applicable to folks in software startups. I kept the

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Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight

Events / By /

Mary Sullivan has prepared a great presentation on “It’s All About Them: Customer-Focused Messaging” for the tonight’s SDForum Marketing SIG at DLA Piper Silicon Valley. Mary offers a messaging framework for moving beyond product-centric features and product-centric benefits to demonstrating your understanding of a prospect’s problems, needs, and wants. If you want to see more samples of her thinking for

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KMWorld 2006 Wrap-up

Events / By /

I did my profile in http://kmi06.pbwiki.com/SeanMurphy in the form of a FAQ Q:Why do you come to KMWorld? This is my third year, so it’s something of a triumph of hope over experience, but I believe that there are a number of techniques and technologies in the “knowledge management” space that are going to have

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