Theresa Shafer

Rav Reviews

Rave Reviews for Theresa Shafer 2011

Rave Reviews for Theresa Shafer 2011 “Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what […]

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Book Club: Origin and Evolution of New Business

Live Call-in Discussion on Wednesday, October 26, 2011Dave Stubenvoll, CEO & Co-Founder Wowza Media, Inc., Francis Adanza, Dir. Professional Services, Zephyr, Inc. and Sean Murphy, CEO SKMurphy, Inc. share insights from the book about how they explore uncertain and ambiguous opportunities. View recorded session Origin and Evolution of New Business by Amar V. Bhide’ The

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Seth Godin Blog

Book Club: Discussion on Seth Godin’s Texting While Working

Texting While Working by Seth Godin “Text While Working” is a thought-provoking blog article by one of our must-read bloggers, Seth Godin. We discuss the topics Seth raises, such as being “in flow” and raising the stakes. The panelists share how they manage their tasks and ensure they focus on the important items that differentiate

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Book Club: Cohan’s “Great Demo!”

We have two sessions on Peter Cohan’s Great Demo! book. Sep-4-2012 that addressed  “Lessons Learned Implementing The Great Demo! Methodology” We had two change agents join us on the panel: Barry Nelson and Jolie Rollins and our intent, consistent with the Book Club’s promise, elicit actionable insights from the panel informed by the book’s content.  Listen

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Ries’ The Lean Startup

Call-in Book Review on Wednesday, August 10, 2011 12:00 p.m. Pacific / 9:00 a.m. Hawaii 1:00 p.m. Mountain / 2:00 p.m. Central 3:00 p.m. Eastern Signup to participate the live review The Lean Startup by Eric Ries The Lean Startup methodology offers a scientific approach to creating and managing successful startups. The Lean Startup offers

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Darwin and the Demon: Innovating Within Established Enterprises

Call-in Book Discussion recorded on August 24, 2011Karen Sage, VP of Technology Alliance and Industry Program Marketing for CA Technologies, and Ellen Chandra, Product Marketing Manager at Cisco Systems, join Sean Murphy to discuss market innovation. View the recorded session Darwin and the Demon: Innovating Within Established Enterprises by Geoffrey A. Moore Moore offers a

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Boyd’s Essence of Winning and Losing

Call-in Book Discussion recorded on July 27, 2011 Panel discussion on John Boyd’s OODA Loop (Observe-Orient-Decide-Act) with Lenny Greenberg of Assistyx and Venkatesh Rao, author of Tempo and the Ribbonfarm blog, Francis Adanza of LeadFormix, and Sean Murphy of SKMurphy. They shared how they have consciously applied the OODA process to business situations. View record

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Book Club July 13 Community of Practice

Two Community of Practice Articles Communities of Practice – a Brief Introduction by Etienne Wenger Cultivating Communities of Practice: A Guide to Managing Knowledge – Seven Principles for Cultivating Communities of Practice by Etienne Wenger, Richard McDermott, and William M. Snyder These articles provide a good introduction to what communities of practice are and why

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Theresa Shafer Bio

Theresa Shafer – Lead Generation Specialist Theresa has been with SKMurphy since 2003. She was a hardware design engineer at 3COM, AMD and MMI. Theresa also brings experience with budgeting, financial reporting, program management, and market analysis. She is a lead generation and WordPress expert. She has authored an award winning magazine article on line

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SDForum Workshop Series “Networking for Lifetime Career Success”

SDForum June Event Information: Title: SDForum Workshop Series “Networking for Lifetime Career Success” Date: Tuesday, June 28, 2011, 7:30 AM – 10:00 AM Description: During times of change, the ability to naturally and effectively network to identify new opportunities and develop professional relationships can be critical to success. In this interactive session, Next Step CEO,

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SKMurphy’s Book Club for Business Impact Inspires You To Take Action

A special announcement for our valued readers SKMurphy introduces a new service, Book Club for Business Impact. This is a call-in virtual discussion group that leverages the best ideas from business experts, best-selling authors, and thought leaders. Listen to the live action group review and discuss prominent books and articles that will inspire you to

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You Need to Be a Little Crazy by Barry Moltz

Call-in Book Review  Recorded on Wednesday, June 8, 2011Massimo Paolini, Miles Kehoe, Dorai Thodla, and Sean Murphy recap Barry Moltz’s “You Need to Be a Little Crazy: The Truth about Starting and Growing Your Business”. They share how they personally found the courage to start their businesses and their desire to make “working for yourself”

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Managing Oneself

On May 25, 2011, Howard Dernehl, Moe Arnaiz,  Charles Baugh and Sean Murphy recap Drucker’s article “Managing Oneself” followed by examples of how they have incorporated how they learn and their strengths into their business.     “Managing Oneself” by Peter Drucker This short seminal article by Peter Drucker tells us that we must all

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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Call-in Book Review recorded on May 11, 2011 Charles Baugh, Terry Frazier and Sean Murphy recap Dan Roams’ “Back of the Napkin” followed by examples of how they have incorporated informal drawings into our business communication and collaboration. View the recorded session Buy NOW The Back of the Napkin: Solving Problems and Selling Ideas with

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