12 Books For the Busy CEO – Feedback Last night’s talk was well received. We had a good crowd, with folks filling the seats and a few having to stand up along the back wall. Here’s the feedback from the talk: I was surprised that it was more than 12 capsule reviews back to back, […]
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Map out a calendar of subjects to cover. Just planning one or two a week for the next 2 months will help you avoid writer’s block. This still leaves room for “inspired” work but can give you some structure. Pick a focus or related set of subjects for your writing. Inject your perspective and where
3 Tips for Blogging Read More »
I will be offering practical advice to startup entrepreneurs in this blog. I am a hardware engineer and a mom, so I like lists with a do-it/done methodology. My post are short and to the point. Hopefully you will find them useful. “It is the greatest of all mistakes to do nothing because you can only
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Early software sales are typically a mix of service and product, and in fact can look a lot like consulting deals. Here are a three tips to help plan your next sales call. Focus on the prospect’s business needs, issues and concerns more than your smarts, methods, or credentials. Promised results (benefits) matter more than
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Here are 3 things I learned from Jennifer Vessels in Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7. I need to align my sales efforts with my prospect’s success factors. This means that I need to figure how they are getting measured and how to influence and serve
3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution” Read More »
Art of the Start is one of the best workshops out there for startups. Here are 3 things I learned from it. Mary Hodder, founder and CEO of Dabble, reminded the audience of the saying “If you want money, ask for advice. If you want advice, ask for money!” One of the most important Guy
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Building a strong referral base is critical to every entrepreneur. Three things you can do today to build referrals: Make a list of 30 people you have had a shared success with, go back to school, first job, etc. Contact those people tell them: What you have been up to Here’s what I am looking for,
Attending Office 2.0[1] in San Francisco, we discovered some useful tools for consultants and small teams. What is Office 2.0? Office 2.0 tools are collaboration tools that you can connect to from anywhere. They are perfect for virtual businesses or small teams. Most are sold as software as a service (SaaS) and for a low
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Where in Silicon Valley can I meet with clients? How do I setup payroll? Can you recommend a lawyer? Where can I get insurance? What are the basic marketing concepts for a startup? See “Crucial Marketing Concepts for Startups” by Sean Murphy and Mark Duncan, April 2007 Long Version (includes Book Reviews) Short Version (just
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SKMurphy offers 3-hour workshops to software startups and consultants, where you develop a one-page ACTION plan to build your business and we provide follow-up to hold you accountable. We are not promising a fast and easy way to obtain customers. Our methodology of setting goals, developing plans, and exploring options will help you build a
Getting More Customers on April 4, 2007 Read More »
