Gone are the days of annual release cycle. For many companies, weekly releases are the new standard. Picking the best software release cycle impacts your customers, team, and management. At this roundtable discussion we will exchange tips and gotchas. Provide a look at the impact on business models, teams and product development. Tuesday October 30 […]
SaaS Roundtable: Managing Rapid Release Cycles Read More »
Finding More Customers Every business owner asks “How do I Find More Customers? How can I get the phone to ring?” Is your New Year’s Resolution to develop a plan to grow your business? Now is the time to get started. SKMurphy offers a three hour Getting More Customers workshop where you develop a one-page
SKMurphy: Getting More Customers Workshop Read More »
12 Books For the Busy CEO – Feedback Last night’s talk was well received. We had a good crowd, with folks filling the seats and a few having to stand up along the back wall. Here’s the feedback from the talk: I was surprised that it was more than 12 capsule reviews back to back,
12 Books For the Busy CEO – Feedback Read More »
Map out a calendar of subjects to cover. Just planning one or two a week for the next 2 months will help you avoid writer’s block. This still leaves room for “inspired” work but can give you some structure. Pick a focus or related set of subjects for your writing. Inject your perspective and where
3 Tips for Blogging Read More »
I will be offering practical advice to startup entrepreneurs in this blog. I am a hardware engineer and a mom, so I like lists with a do-it/done methodology. My post are short and to the point. Hopefully you will find them useful. “It is the greatest of all mistakes to do nothing because you can only
Welcome from Theresa Shafer Read More »
Early software sales are typically a mix of service and product, and in fact can look a lot like consulting deals. Here are a three tips to help plan your next sales call. Focus on the prospect’s business needs, issues and concerns more than your smarts, methods, or credentials. Promised results (benefits) matter more than
3 Tips for Closing your Next Consulting Deal Read More »
Here are 3 things I learned from Jennifer Vessels in Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7. I need to align my sales efforts with my prospect’s success factors. This means that I need to figure how they are getting measured and how to influence and serve
3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution” Read More »
Art of the Start is one of the best workshops out there for startups. Here are 3 things I learned from it. Mary Hodder, founder and CEO of Dabble, reminded the audience of the saying “If you want money, ask for advice. If you want advice, ask for money!” One of the most important Guy
3 things I learned at Art of the Start Read More »
Building a strong referral base is critical to every entrepreneur. Three things you can do today to build referrals: Make a list of 30 people you have had a shared success with, go back to school, first job, etc. Contact those people tell them: What you have been up to Here’s what I am looking for,
Attending Office 2.0[1] in San Francisco, we discovered some useful tools for consultants and small teams. What is Office 2.0? Office 2.0 tools are collaboration tools that you can connect to from anywhere. They are perfect for virtual businesses or small teams. Most are sold as software as a service (SaaS) and for a low
Office 2.0 Tools for Consultants Read More »
Where in Silicon Valley can I meet with clients? How do I setup payroll? Can you recommend a lawyer? Where can I get insurance? What are the basic marketing concepts for a startup? See “Crucial Marketing Concepts for Startups” by Sean Murphy and Mark Duncan, April 2007 Long Version (includes Book Reviews) Short Version (just
Learning the Business of Startups Read More »
SKMurphy offers 3-hour workshops to software startups and consultants, where you develop a one-page ACTION plan to build your business and we provide follow-up to hold you accountable. We are not promising a fast and easy way to obtain customers. Our methodology of setting goals, developing plans, and exploring options will help you build a
Getting More Customers on April 4, 2007 Read More »
