Books

Recap and Audio From “Lessons Learned Implementing Great Demo! Methodology”

We offered a Book Club for Business Impact webinar on Sep-4-2012 that addressed  “Lessons Learned Implementing The Great Demo Methodology” based on the Great Demo! book by Peter Cohan. We had two change agents join us on the panel: Barry Nelson and Jolie Rollins and our intent, consistent with the Book Club’s promise, elicit actionable

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Book Club: Lessons Learned Implementing “Great Demo!” Methodology

Live roundtable on lessons learned implementing the “Great Demo!” methodology Tue-Sep-4-2012 12:00 p.m. Pacific / 1:00 p.m. Mountain 2:00 p.m. Central / 3:00 p.m. Eastern 8:00 PM London / 9:00 PM Paris & Berlin Update Sept 6: “Recap and Audio from “Lessons Learned Implementing Great Demo! Methodology“ Great Demo!: How To Create And Execute Stunning

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Scott Sambucci: Seven Tips For Selling as a Startup Founder

Scott Sambucci of Sales Qualia recently self-published a great book on selling entitled “Startup Selling: How to Sell If You Really, Really Have to and Don’t Know How…” It’s a slim volume chock full of practical advice for entrepreneurs new to selling to businesses. Unlike many business books that have 20 pages of useful content

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Neal Stephenson on Distinguishing Different Motives for Hypocrisy

You can fail to live up to your espoused beliefs due to hypocrisy or because the spirit is willing but the flesh is weak. The difference is an important distinction and one with implications for the example you set in establishing the culture in a startup. Is there one set of rules that everyone strives

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How To Run Experiments That Improve Your Business – On-Line Book Club June 20

Tomorrow, we complete our coverage of “The Innovator’s DNA”. We have a great panel who will share their tips and lessons learned running experiments that improved their products and business models. Michael Fern, CEO of Intigi, Inc. Edith Harbaugh, Product Manager at Tripit, Inc. Steve Hogan, Managing Partner at Tech-Rx, Inc. Sean Murphy, CEO at

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Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  “Working Minds: A Practitioner’s Guide to Cognitive Task Analysis” by Gary Klein et. al. and I had an epiphany that these techniques would be

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Book Club: Chapter 6 The Innovator’s DNA: Experimenting

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 6, recorded on June 20, 2012. Michael Fern and Edith Harbaugh join Steve Hogan and Sean Murphy to discuss lessons learned experimenting to foster innovation. Chapter 6: Discovery Skill #5 Experimenting The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M.

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Tristan Kromer Joins Book Club’s Panel on Networking Skill Development

We continue our review of “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen, Clayton M. Christensen with a focus on networking, which the author’s define as seeking serious conversation with individuals from diverse backgrounds, experiences, and expertise.  Here is a  quote by Ronald Burt on creativity from idea brokerage  (condensed from page 117): “People connected

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Book Club: Chapter 5 – The Innovator’s DNA

Call-in Book Review recorded on May 16, 2012 Tristan Kromer, Steve Hogan and Sean Murphy discuss the book and specifically Chapter 5 on networking. Chapter 5: Discovery Skill #4 Networking The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams

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Pretotyping – Techniques for Building the Right Product

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $0.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques

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Sketching The Likeness Of An Imaginary Business

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of

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Book Club: The Innovator’s DNA: Observing

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 4, recorded on April 25, 2012. Jeff Allison, former VP of Engineering at Cisco Systems joins us to discuss observing. Chapter 4: Discovery Skill #3 Observing The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The

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