From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025
Étienne Garbugli teaches professionals and consultants how to become B2B founders.
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Customer Development
Micah Boster on Market Insertion
A recent conversation between Micah Boster on market insertion. We discuss how B2B startups develop the right product for the right market, and manage the introduction.
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Prep for 2025: Bootcamps on Customer Discovery & Development
Prepare for 2025 With Bootcamps on Customer Discovery & Getting More Customers Today, Oct-1-2024, is the start of the fourth quarter of 2024; it is time to close out the objectives you set for this year and start planning how you will grow in 2025. To help you get a jump on next year, we
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Q: I Cannot Get Prospects Interested in Conversations
There are many reason it can be difficult to get prospects interested in conversations, much less your product. Here are a few along with a suggested sequence of steps to determine their needs.
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Starting Small Can Lead to A Big Success
In a world where bigger often seems better, there’s a compelling argument to be made for the power of starting small.
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Lean Culture Startup Community
The Lean Culture startup community meets online monthly to hear from entrepreneurs sharing lessons learn and experienced practitioners.
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Customer Care
Customer care is treating your customers with respect and dignity. It requires curiosity and empathy on everyone’s part in a startup.
Listen to the Quiet Ones
While the more visible extroverts seem like a natural first choice to approach for feedback on your product, you can learn as much when you listen to the quiet ones.
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Kristin Zhivago: The Promise Keeper
Kristin Zhivago’s “The Promise Keeper” outlined the need for business processes that support your brand as the promise that you keep.
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Maintaining Your Professional Network
Some people are natural connectors. Sean Murphy is one of those. In this video, he shares one of his secret to network maintenance. He frames maintaining your professional network as counting your blessings. Your network is a long-term investment. It takes the time to nurture and grow your relationships.
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Customer Discovery Framework
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
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Focus on Frequency and Severity
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
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Etienne Garbugli on Opportunities: Finding New Products
Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
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Just Sell the Results to Reduce Perception of Risk
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
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Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
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Why is it so hard to get your first ten customers?
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
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A Holistic Approach to Launching a Bootstrapped Startup
We outline the process of launching a bootstrapped startup, from creating an idea, to forming a team, to proving viability.
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40 Tips for B2B Customer Development Interviews
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.
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A Self-Assessment: Are You Working on the Right Risks?
Take our self-assessment to verify that your team is working on the right risks. Identify the capabilities you need to develop next.
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Q: What Makes a Product Attract Early Adopters?
The following is an edited version of a recent online conversation I had with a team of bootstrappers about how to make their product attract early adopters.
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