Prepare for 2025 With Bootcamps on Customer Discovery & Getting More Customers Today, Oct-1-2024, is the start of the fourth quarter of 2024; it is time to close out the objectives you set for this year and start planning how you will grow in 2025. To help you get a jump on next year, we […]
Prep for 2025: Bootcamps on Customer Discovery & Development Read More »
There are many reason it can be difficult to get prospects interested in conversations, much less your product. Here are a few along with a suggested sequence of steps to determine their needs.
Q: I Cannot Get Prospects Interested in Conversations Read More »
In a world where bigger often seems better, there’s a compelling argument to be made for the power of starting small.
Starting Small Can Lead to A Big Success Read More »
The Lean Culture startup community meets online monthly to hear from entrepreneurs sharing lessons learn and experienced practitioners.
Lean Culture Startup Community Read More »
Customer care is treating your customers with respect and dignity. It requires curiosity and empathy on everyone’s part in a startup.
While the more visible extroverts seem like a natural first choice to approach for feedback on your product, you can learn as much when you listen to the quiet ones.
Listen to the Quiet Ones Read More »
Kristin Zhivago’s “The Promise Keeper” outlined the need for business processes that support your brand as the promise that you keep.
Kristin Zhivago: The Promise Keeper Read More »
Some people are natural connectors. Sean Murphy is one of those. In this video, he shares one of his secret to network maintenance. He frames maintaining your professional network as counting your blessings. Your network is a long-term investment. It takes the time to nurture and grow your relationships.
Maintaining Your Professional Network Read More »
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
Customer Discovery Framework Read More »
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
Focus on Frequency and Severity Read More »
Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
Etienne Garbugli on Opportunities: Finding New Products Read More »
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
Just Sell the Results to Reduce Perception of Risk Read More »
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast Read More »
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
Why is it so hard to get your first ten customers? Read More »
We outline the process of launching a bootstrapped startup, from creating an idea, to forming a team, to proving viability.
A Holistic Approach to Launching a Bootstrapped Startup Read More »
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.
40 Tips for B2B Customer Development Interviews Read More »
Take our self-assessment to verify that your team is working on the right risks. Identify the capabilities you need to develop next.
A Self-Assessment: Are You Working on the Right Risks? Read More »
The following is an edited version of a recent online conversation I had with a team of bootstrappers about how to make their product attract early adopters.
Q: What Makes a Product Attract Early Adopters? Read More »
A Q&A with Lee Carter where we explore the value of direct observation of customer environments to complement customer interviews. Lee shares details of a project he worked on where direct observation provided a valuable complement to a basic product specification.
Lee Carter on the Value of Direct Observation Read More »
Key points from Mary Sorber’s presentation on “Qualitative Research: Problem Exploration for Lean Startups” at Lean Culture July-31-2018.
Qualitative Research: Problem Exploration for Lean Startups Read More »
