Sarah Gray, Ethan Thorman, and Mark Cook join Steve Hogan and Sean Murphy to discuss the Innovator’s DNA Questioning skill, offering lessons learned asking questions to foster innovation.
Webinar Replay: Innovator’s DNA Questioning Skill Read More »
Panel sessions Feb 22, 2012 on Innovator’s DNA Skill #1 Associating. Terry Frazier of Cognovis, Steve Hogan of Tech-Rx, and Sean Murphy of SKMurphy. Part of the Book Club For Business Impact covered lessons learned applying a number of techniques for associating from chapter 2 of the “Innovator’s DNA” by Jeff Dyer, Hal Gregersen, and Clayton
Webinar Replay: Innovator’s DNA Associating Skill Read More »
Steve Hogan and Sean Murphy walk through a five part webinar series on “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen,and Clayton Christensen. Sean thinks it’s the best book on innovation and entrepreneurship for 2011 and useful for any team that is trying to innovate. Each webinar will be in a roundtable format and include
Webinar Replay: Innovator’s DNA Series Overview Read More »
It’s OK to ask a B2B prospect if they would use your product during customer discovery. Just don’t to stop at “Yes” and assume validation or a likely sale.
It’s OK To Ask “Would You Use This?” in Customer Discovery Read More »
Bill Meade (@BillMeade) is the Director of Data Science at Neal Analytics, a position he describes as, “Catalyst to a herd of genius cats, riding a machine learning cloud, into a business world about to discover analytical dreams can come true … easily. ” Bill has long experience with innovation, IP management, and customer development.
Bill Meade: Customer Development and Schmexperts Read More »
Q: I’m just about to get out of the building to validate hypotheses and start learning, but I have a problem with the business model canvas. I have been advised to develop detailed hypotheses before starting customer discovery. This is my startup and I have no idea how to fill in the business model canvas
Serious Problems With Business Model Canvas For Startups Read More »
I am rescuing a dialog on customer development and channel development I had with Ash Maurya from the comments to his “Lessons Learned in 2010” blog post. I am still at work on the “system of simultaneous equations” model and I think his new thinking on the “Customer Factory” is moving closer to iterating against
Customer Development and Channel Development Read More »
These are excerpts from Episode 9 of Outlier on Air: Tristan Kromer, A Lean Approach to Business. They are in the same sequence the took place in the interview but a number of stories and asides have been omitted to focus on what I felt were some extremely valuable insights from Tristan Kromer on clarifying and testing
Tristan Kromer on Testing Customer and Value Hypotheses Read More »
Q: I have 3D printed a couple prototypes of my product. I am going to get user feedback by letting security guards–my target market–test if for free for a few days. How many prospect should I have test it before I can determine if there is a market for the product. Since you are 3D
No Such Thing as a Random Sample of Five People Read More »
Core skills for customer development: triage, lead generation, complex negotiation that builds a business relationship, and project management.
What Are Core Skills For Customer Development? Read More »
We Help You With Customer Discovery Q: Why don’t you ever blog about User Experience Research (UX)? The short answer is that we do customer discovery not user experience research. Our Clients Want Leads and Deals My clients come to me for help generating leads and closing deals, so that narrows my focus. We don’t
User Experience Research vs. Customer Discovery Read More »
For customer interviews we have a rule of thumb that if an hour or research saves a minute early in the conversation it’s a good investment. When you look at the list of questions you have prepared to learn about the prospect’s business and their needs, it’s easy to say to yourself, “I am really
Customer Interviews: Spend an Hour to Save a Minute Read More »
In a candid discussion about the challenges of managing your own expectations for a minimum viable product (MVP), Tristan Kromer observed, “It’s psychologically hard to enthusiastically proceed with skepticism.” And that is the challenge, we have to be enthusiastic about our product ideas to persevere to complete them and tell others about them, but we have to
Minimum Viable Product: Enthusiastically Proceed Skeptically Read More »
In the mind of the entrepreneur the future is obvious and imminent. This “reality distortion field” can be useful for making a better future possible, but it inclines the entrepreneur to minimize adoption risk–people will see the benefits of my product immediately and adopt it–and to be impatient. Customer development techniques allow you to identify expensive
David Binetti On The Mind of the Entrepreneur Read More »
Direct download from http://traffic.libsyn.com/skmurphy/Tristan_Sean_6-13-14b.mp3 Here is a rough transcript of the first five minutes or so to give you a flavor, I think you will find it interesting if you are wrestling with customer development or customer validation in an early market: Sean: I am sitting here today with Tristan Kromer, we are going to
A Conversation With Tristan Kromer on B2B vs. B2C Customer Acquisition Challenges Read More »
Customer development surveys always sucks for B2B: have a conversation instead.
Customer Development Surveys Always Suck For B2B Read More »
SKMurphy’s Startup Stages: Idea, Open for Business, Early Customers, Finding Your Niche, and Scaling Up also map to Survive, Explore, Focus, Refine, and Grow.
Startup Stages: Survive, Explore, Focus, Refine, Grow Read More »
If you have demonstrated domain knowledge and expertise, a plan for having a significant impact on a customer problem, and are in the process of exploring the early market for your offering or trying to build on a handful of early customers, we can help find leads and close deals. The majority of our clients
We Help Teams of Experts Find Leads and Close Deals Read More »
Three interesting answers from Tristan Kromer’s interview with the folks at Startup Commons Startup Commons: What’s the best way to get started? Tristan Kromer: Find someone you really want to help. Someone in pain. That’s your vision. Helping someone and solving a real problem. Find team members with complementary skill sets who are able to challenge
Tristan Kromer: You Can Tell a Good Advisor by Their Questions Read More »
Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and competitors don’t stand still, no
Q: We Already Have a Prototype, Can We Still Do Customer Development? Read More »
