Customer Development

Tristan Kromer: You Can Tell a Good Advisor by Their Questions

Three interesting answers from Tristan Kromer’s interview with the folks at Startup Commons Startup Commons: What’s the best way to get started? Tristan Kromer:  Find someone you really want to help. Someone in pain. That’s your vision. Helping someone and solving a real problem. Find team members with complementary skill sets who are able to challenge […]

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Q: We Already Have a Prototype, Can We Still Do Customer Development?

Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and competitors don’t stand still, no

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What is Lean? Lean Innovation 101 on May 27, 2014

Sean Murphy is honored to speak at Linked CXO Forum on Tuesday, May 27th, 2014 at Haworth Showroom in San Francisco, California. Linked CXO provides networking for senior executives – “Bosses Need Professional Development, Too.” “Lean” provides a scientific approach for creating a product and developing new businesses. Teams can build products or services to

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Plant Acorns With A Customer Development Interview

A customer development interview should be treated as a conversation that may enable a future business relationship. The best outcome for an initial interview is that you can summarize what you have heard about their needs and constraints on possible solutions and they are interested in another conversation or can recommend others to talk to.

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Lean Startup Conference 2013 Roundup

This post curates content and commentary related to the 2013 Lean Startup Conference: videos, blog posts, slides, articles, etc.. I will continue to update it until about mid-February 2014 as videos, slide decks, blog posts and articles related to the 2013 Lean Startup Conference are published. If I have overlooked a post or other content

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MVP Clinic for Social/Community Apps Wed-Oct-23

If you are planning a new service offering, involving technologies and social interactions between customers, this clinic on minimum viable service can help you learn your way out of conflicting assumptions, lack of relevant data, difficulty understanding service value, and resource constraints. This is especially the case if you need to get adoption by a

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Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Q: We are preparing to enter a B2B  market where the potential buyers are high-value but relatively few in number and close-knit. I am concerned that they will have a low tolerance for a minimum viable product (MVP) approach; much less pre-MVP research that misses the

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Upcoming MVP Clinics in July and August for Startup Entrepreneurs

Sean Murphy, CEO of SKMurphy Inc will be moderating two upcoming MVP Clinics. These are interactive roundtable discussions were entrepreneurs can present where they are with their MVP and hypotheses about customer, problem, solution, and value. The roundtable will explore issues that founders are having in defining and evaluating their MVP. Bootstrappers Breakfast on July

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Validating Your MVP For B2B Startups at SF Lean Startup Circle Tue-Jun-4

We have been invited back the SF Lean Startup Circle to present our “Validating Your MVP and Value Proposition for B2B Startups” workshop on June 4, starting 5:30pm. This interactive workshop will address: How a B2B startup should think about  message, MVP, and launch. Understand who buys your product and how they calculate its value and

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