Customer Development

Startup Lessons Learned Conference Coverage Roundup

Update July 24, 2012: you may also be interested in Startup Lessons Learned Conference 2011 Coverage Roundup Entrepreneurs Need a Community of Practice, Not a Movement Overview The Startup Lessons Learned Conference (#sllconf) was Friday April 23rd, 2010.  This post is an effort to capture  press coverage and blog commentary on the conference that will

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Tips For Getting the Most out of SLLConf (Live or Streaming)

I blogged about the “Startup Lessons Learned Conference on April 23” about three weeks ago and now the  conference is tomorrow (April 23rd) in San Francisco. Whether you are planning to attend in person or at a remote streaming session (more than 60 locations are available see http://www.sllconf.com/streaming ) I think the best way to

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Listening to Customers

In “Moore’s Law Beats Customer Feedback” Chris Morris highlights a quote by Jensen Huang from an April 8, 2009 talk at the Stanford Technology Ventures Program on “Favoring Moore’s Law Over Customer Feedback”  (Mr. Huang has a number of talks available on Stanford’s Entrepreneurship Corner): “Sometimes you have to ignore your customers and follow Moore’s

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Ripple

Customer Development Helps Entrepreneurs Assess the Value of an Invention

Colin Cherry in “The Telephone System: Creator of Mobility and Social Change” makes the point that the full impact of an invention is very difficult to predict. Invention Alters Society In Ways That Were At First Unthinkable Inventions themselves are not revolutions; neither are they the cause of revolutions. Their powers for change lie in

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I Don’t Understand, We Won the Argument, Why Didn’t We Win The Sale?

It’s Rare That You Are Actually Bringing Fire To The Savages If you think you are so much smarter than your customers that you are “bringing fire to the savages” you will find it hard to learn from them and hard to actually close deals. What follows are three true stories. We Won The Argument,

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Saras Sarasvathy’s Effectual Reasoning Model for Expert Entrepreneurs

Update Feb-24-2011: Since I first wrote this in 2010 the Effectuation.Org site has been considerably upgraded and contains a lot more information on research on entrepreneurship by Saras Sarasvathy. Recapping ideas, papers, and books that had changed my life yesterday reminded me of Saras Sarasvathy’s Effectual Reasoning Model from her 2001 paper “What Makes Entrepreneurs

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Customer Development Proceeds in Parallel with Product Development

Steve Blank had a great post today “Building a Company with Customer Data, Why Metrics Are Not Enough” that highlights the need–even for Web Startups–to get out of the BatCave and talk to strangers who may be potential prospects. Engineers in particular can feel that this is not as productive a use of their time

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Conference Call on Customer Development for Entrepreneurs Thu-Jun-18

Brant Cooper and I are doing another conference call for entrepreneurs actively engaged in customer development. We facilitated one on June 3 and  have another planned for 1pm Thursday June 18. To participate, you must: be actively engaged in practicing customer development principles; clearly articulate one or two issues that you would like to discuss;

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Conference Call on Customer Development For Entrepreneurs Wed-Jun-3

One of the challenges with customer development is that it involves not only formulating and testing hypotheses about your customer and their specific needs but also uncovering hidden assumptions that may be holding your team back. If you feel you’ve hit a brick wall in your efforts please sign up for a free teleconference session

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Spanish Method: Pay For Customer Development Per Iteration

I came across a very thought provoking approach to customer development, or at least offering consulting services for customer development (a subject at least of personal interest to me). Juan Paredes’ “Spanish Method” is outlined in his “First Iteration of a New Minimum Viable Service“: I don’t price by project or by hour. I price

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Steve Blank on Leaving the BatCave to Learn from Customers

Steve Blank’s “Four Steps to the Epiphany” was a source inspiration in founding SKMurphy, and I was delighted to see that Steve has started blogging and it seems clear to me that he is using his blog to develop a companion volume. This one is more personal and uses specific experiences from his life to

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