The best demo–a Great Demo!–is a conversations driven by mutual curiosity. Your goal is to learn more about a prospect’s current situation and needs while they want to learn more about your product and services and how you can help them. Mutual Demos “Before I demo to you, why don’t you demo to me what […]
A Great Demo Is A Conversation Driven By Mutual Curiosity Read More »
Q: My research focused on the assessment of atherosclerosis in coronary arteries using Computed Tomography examinations as the imaging modality. I have looked at various aspects of atherosclerosis such as volume scores, automatic extraction of anatomical structures, plaque detection, dual energy CT and plaque distribution patterns. I am new to the lean innovation methods and am
Q: How to Apply Lean Innovation Methods To Regulated Industries? Read More »
Managing key commitments to customers is essential to closing deals and preventing churn. Getting a customer the correct answer to a question is a critical sales and support skill: the first step is to write down the question when you don’t know the answer.
Write Down Key Commitments And Questions That Need Answers Read More »
Distinguish tools vs. methods vs. policies. Tools that support a range of methods and policies are much more useful a and much more likely to get used.
Tools vs. Methods vs. Policies Read More »
I had a nice time at last night’s Cofounder Club. Dea Wilson, founder of Lifograph, invited me to talk about “Giving a Killer Demo.” We had a lively discussion upstairs at Procopio: starting with some introductions and then short demos by the attendees, then I gave a formal recap of the Great Demo methodology and how to apply
Recap of “How To Give a Great Demo” at CoFounders Club Wed-Apr-16-2014 Read More »
After every Great Demo! workshop we contact the attendees with a short E-Mail that reads in part: I want to check-in to see how you have been doing using the ideas and skills we covered in our Great Demo! Workshop three months ago. Specifically, I’d like to hear: What have been the results so far?
Great Demo Workshop Attendee: “Holy Crap! My Demos Have Too Much Detail” Read More »
Daniel Pink highlights the need for discovery or problem finding skills in this interview with Leigh Buchanan in Inc. Q: What sales traits are crucial for entrepreneurs? This principle of clarity. Entrepreneurs are moving from a world of problem-solving to a world of problem-finding. The very best ones are able to uncover problems people didn’t
Daniel Pink: Entrepreneurs Need Problem Finding Not Just Problem Solving Skills Read More »
I have blogged about BeamWise™ in “BeamWise Blends Biophotonic and Model Based Design Expertise” A First look at BeamWise in Operation” If you are interested in getting a closer look, Kinetic River will be demonstrating it in booth 8639 at the BiOS Conference February 1-2, 2014. If you don’t want to wait that long contact Giacomo Vacca
BeamWise Demo For BiOS 2014 Read More »
Dr. Giacomo Vacca of Kinetic River will present a briefing on BeamWise™ at the Twenty-Third Cytometry Development Workshop in Asilomar today. Here is a silent four minute video of some key aspects of BeamWise operation he will narrate live as a part of the briefing. Tapio Karras of Design Parametrics will also be on hand to
A First Look at BeamWise In Operation Read More »
When planning a presentation or talk start with the key elements you want the audience to take away
Is The Stream Of Your Presentation Stocked With Fish For Your Audience? Read More »
Another excerpt from Peter Cohan’s very insightful new article “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How” From the customers’ perspective vendors are “differentiating”, positively or negatively, with every contact, every meeting, and every deliverable. Let’s explore possible negative differentiation first. How do you feel about: Vendors that cold call you – repeatedly?
Peter Cohan: Differentiating Your Offers Starts With The First Contact Read More »
Peter Cohan has a very insightful new article out, “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How“, that outlines how to use discovery conversations to enable effective product differentiation. What follows are some excerpts with additional commentary but the entire article is worth reading.
Peter Cohan: Discovery Conversations Enable Effective Product Differentiation Read More »
The Lego Box Presentation Method is to put meaning before detail. When Lego sells a Starfighter the picture on the box show it fully assembled, not the 560 multi-colored pieces and a collegiate dictionary-size book of assembly directions.
The Lego Box Presentation Method Read More »
Q: I didn’t get any questions at the end of a recent demo. The audience was quiet and respectful and our point of contact said “It’s an interesting product, you’ve given us a lot to think about.” But it’s been two weeks and I haven’t had any response to my two follow up e-mails and
Set Your PowerPoints on Stun Read More »
If your prospect keep raising the same stupid objections and asking the same dumb questions it’s likely that your presentation is lacking or you are frequently talking to the wrong people. For new products, prospect objections are valuable data. Explore the implications and adjust your presentation and demo accordingly.
For New Products Prospect Objections Are Valuable Data Read More »
John Finneran’s postmortem: “Fat startup: Learn the lessons of my failed Lean Startup” shows he did not learn the right lessons from failure.
Learning the Right Lessons From Failure Read More »
Resist the temptation to hype your new product, treat it as an hypothesis not just in your own mind but also in how you describe it to prospects. If strangers tell you what they like about your product or particular ways that they found it useful then you can use that in your messaging for
Hypothesis Not Hype For A New Product Read More »
We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Ilya Semin, the founder of software startup Datanyze, attended a Great Demo workshop in 2012 and sent us this detailed response. It is reproduced
Ilya Semin of Datanyze on Value of Great Demo Workshop Read More »
We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Chris Kane of VendorRisk attended a workshop in 2012 and sent us this detailed response. It is reproduced here with his permission. Great
Chris Kane: Great Demo’s Impact On The VendorRisk Sales Presentation Read More »
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we’ll help
Great Demo! Workshop on March 6 & 7, 2013 Read More »
