EDA

Craig Shirley on “Negotiating with Key Accounts” Tue-Jun-16 in Sunnyvale

EDA, Events, Sales, skmurphy / By /

Craig Shirley on “Negotiating with Key Accounts” Tue-Jun-16 in Sunnyvale Craig Shirley, VP of Sales at Apache Design Solutions has attended a couple of Bootstrapper Breakfasts® in 2009 and always gives very practical advice on sales and negotiation issues. No surprise, he has more than two decades of experience in sales and sales management and […]

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We’ve Been Recognized by EE Times as a Trusted Sources Blog

Blogging, EDA, skmurphy / By /

We have been invited to join the “EE Times Trusted Sources” list of blogs. At the discretion of EE Times editors a blog post may be selected from one recently published and a capsule summary placed in their “Trusted Sources” area. EET has characterized the section as follows. This section features posts from around the

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John Sanguinetti on an EDA Startup’s First Product

EDA, Founder Story, skmurphy / By /

John Sanguinetti was the founder and CEO of Chronologic Simulation, a startup that developed a compiled code approach to Verilog simulation. I am working on an interview with John and came across a very interesting position statement he gave as a part of a panel at DAC 98 called “The EDA Startup Experience: The First

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Disruptive Tools Can Stall At Group Boundaries

Demos, EDA, Rules of Thumb, skmurphy / By /

Interesting web site demo at http://nextgenerationelectronicsdesign.com/ by the folks at Altium. Unlike any PCB demo I have ever seen and an interesting use of self-deprecating humor to talk about the challenges of linking FPGA, Board, and Mechanical design. Two time coded remarks at 2:25 “We did what any traditional EDA company would do, we denied

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Plan For Customer Reference as Much as Payment

3 Early Customer Stage, Consulting Business, EDA, skmurphy / By /

Worry about a good customer reference more than getting paid. A reference will lead to payment, but just because they pay does not mean they’re a reference. Plan for gaining customer references by starting with a request for feedback don the quality of your services and the business results you enabled.

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Non-Customers Are Where Important Changes Often Start

4 Finding your Niche, EDA, skmurphy / By /

There is a risk of complacency for start-ups (and even larger firms) who have achieved a level of security in their first niche. Markets change, consumer needs change, and you need to continue to explore opportunities to sell your offering to new customers–non-customers–even though it’s a much harder sales process than a renewal, upgrade, or

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Opportunities for EDA Startups in Cadence’s Acquisition of Mentor

EDA, skmurphy / By /

I researched an opinion piece for SCDSource about three weeks ago that is up on the site today at “How Cadence’s Mentor buy would impact EDA startups.” I start from the following premise: I believe that the merger will be consummated, but that Cadence will not remain as one of the top three players in

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Seven Tips for Encouraging Bloggers to Write About A Conference

Blogging, EDA, skmurphy / By /

Since I am at DAC this week I will use the DAC website as a representative example. Add a blog that allows (moderated) comments and (moderated) trackbacks. DAC: Not yet. Give every session and every event a permalink. DAC: This is actually true for the last seven and a half conferences (back to 37th post

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