Events

Leveraging Your Social Network to Find Early Customers Monday Feb 11 at SDForum

I will be speaking next Monday at the SDForum Marketing SIG on “Leveraging Your Social Network to Find Early Customers.” Social navigation is networking with a goal. Entrepreneurs will spend social capital navigating their way to getting trusted feedback and early sales. Like Google and web assisted selling tools, social network tools can improve the

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Advanced Topics Session Added To The March 8 Great Demo! Workshop

In response to requests from prior workshop attendees we’ve added an afternoon session to the March 8 Great Demo! workshop that will address advanced topics. You are welcome to attend if you have attended an earlier Great Demo! workshop, or you can register for both the morning and afternoon sessions on March 8. Lunch is

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Cohan’s Advanced Topics Workshop on March 8, 2008

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! In response to requests for assistance on demo delivery we have added an afternoon session to our March 8 Great Demos workshop. If this is your first exposure to the Great Demo come for the morning

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DEMOgod Winner Phreesia Praises Peter Cohan Training

SKMurphy, Inc., the Silicon Valley leader in customer development for serious bootstrapping entrepreneurs, will host Peter Cohan‘s Great Demo workshop on Saturday March 8. Cohan coached the latest winner of the DEMO Conference in Fall 2007: Phreesia improves the patient experience in medical office waiting rooms by automating patient check-in, generating comprehensive documentation, and allows

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Search Engine Optimization Best Practice Basics

Last night I attended the monthly PATCA dinner. The featured speaker of the evening was Kevin Dean, a certified Internet marketing consultant, from WSI (We Simplify the Internet). It was an interactive question and answer session in which Kevin covered “Search Engine Optimization Best Practice Basics.” Kevin’s key point was that SEO is easily misunderstood:

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CINA Holiday Mixer

The CINA Holiday Mixer had a nice turnout: it was networking followed by a traditional twelve course Chinese lunch. All in all a relaxing couple of hours, and I enjoyed playing emcee. There were a number of folks who were new to Silicon Valley who got to make new friends and connections, as well as

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We Added a Second Idea to Revenue Workshop on January 19, 2008

To keep our workshops interactive we limit them to a dozen people. We’ve got two seats left in our Thursday December 6th “Idea to Revenue workshop” so we have added a second one Saturday January 19, 2008. This one will be held at the Moorpark Hotel in San Jose. We got a number of requests

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Using Web 2.0 Technology to Enable Strategic Selling: A Sales Executive Forum

I have had two interesting conversations with friends who are frustrated with some of the internal deficiencies within their companies. Both of my friends are accountants, but work for different firms and in different departments. However, they are both part of itinerant work forces and have the same problem. While out of the office, they

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Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wrap-up

So last night’s talk at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction” was a blast. If you missed it we didn’t hand out slides but we did hand out copies of the short form of the Crucial Marketing Concepts article. It was a very technical audience, almost entirely software engineers and

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Dutch Business Breakfast at US Market Access Center

I had the opportunity to attend a “Dutch Business Breakfast” that morning. It was organized by the Netherlands Foreign Investment Agency and held at the US Market Access Center. There were three speakers who addressed the challenges of European firms coming to Silicon Valley, followed by individual presentations by about a dozen Dutch startups. Chris

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