My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. He recently […]
Your First Dozen Enterprise Customers Read More »
I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants.
Online Marketing For Professional Services May-14 at PATCA Read More »
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about.
Refreshing Websites Read More »
Founders need leads and deals. Don’t pick give-aways that bury interest from real prospects. Have a real conversation and only exchange cards or scan a badge if there is real interest.
Don’t Let Give-Aways Bury Interest From Real Prospects Read More »
I took part in a great roundtable conversation at tonight’s PATCA meeting on “Low Cost Marketing and Advertising for Consultants” Here were a couple of suggestions that I made in response to situations or challenges that other consultants put on the table.
Tips for Low Cost Marketing of Your Services Read More »
Cold calling, despite it’s popularity, is almost always the worst possible customer acquisition approach as a pure method. Find a way to warm up the call.
If “Cold Calling” is Your Answer Please Reconsider Read More »
Q: I have looked at your website and based on some of your blog posts you seem to provide a full range of tactical services–content, outbound messaging, SEO, videos, newsletters, demos, etc.. Why do you talk about “leads and deals” instead of focusing on the full range of services that you offer? Founders Want Leads
Founders Want Leads and Deals Read More »
Conor Neill has a great post up today on “a 9 Step Cheatsheet for Becoming a Public Speaking Expert” courtesy of the London Speakers Bureau. I am not usually a fan of infographics but this is is exceptionally well done. Expert public speaking requires deliberate practice the same as any other skill. Here are some
Nine Tips For Expert Public Speaking Read More »
I signed up for a free trial of a lean project management tool (I have changed the name of the tool to <LeanTool>). A few days later I got the following nurturing E-Mail. Subject: Are you afraid to manage your project in a lean way? We’ve noticed that you haven’t been signing into <LeanTool> for a
Five Mistakes To Avoid In a Nurturing E-Mail Read More »
I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with an unsubscribe option although phone
Five Blogger Outreach Mistakes To Avoid Read More »
Direct Mail: A Letter With a Stamp Is Not Spam In advertising it pays to be different. Letters and postcards with real stamps get through. With everyone getting some much email SPAM, direct mail can be a way to differentiate yourself. Postcards Work Too We have used postcards to announce events where clients will be
Direct Mail: Letters and Postcards Still Work Read More »
Nobody disputes how important “Call to Actions” are but sometimes I run out of ideas for good ones. Here is my list of favorite ones. Find out the latest Watch this short video for more information Check this out! See why we are excited! Learn more Read how we did it! Start saving Compare us
Call to Action Examples Read More »
Looking for advice on lead generation or closing deals? Consider scheduling “office hours” to walk around your current sales process or a particular opportunity you are trying to close. SKMurphy functions as a startup advisor to help you understand the process of building a business. We understand the challenges of selecting an advisor–and advising entrepreneurs–and have blogged
Office Hours: Schedule Time To Walk Around Your MVP Read More »
We all want it – an engaged and interested audience. Here are three easy ways to make your website more interactive and engaging to your audience. 1. Ask Questions Asking questions is the best way to encourage questions. Maybe it is time to add surveys, online chat, office hours, or a blog post with questions
Engage Your Website Audience Read More »
A real thank you email from a Voler Systems newsletter reader sent to Walt Maclay, who thanked us for creating such good articles.
Thanks for Creating Such Good Articles Read More »
SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to leveraging
Content Creation for Thought Leadership and Lead Generation Read More »
It can take a while to determine what to ask in an opening conversation and which leads constitute opportunities. You have to follow up.
Living in Anticipation With Schrodinger’s Leads Read More »
It’s always a good idea to treat prospects well: you don’t want to foreclose the possibility of another conversation or a referral.
Treat Prospects Well–Allow For Another Conversation Read More »
Two key tasks we help early stage teams with are preparing for and executing successful negotiations. Honesty in negotiation is key to a long term deal.
Honesty in Negotiations Read More »
“When Achilles Test Systems first started working with SKMurphy our product was complicated and our message was even more complex. SKMurphy helped us focus our product on a market that we could succeed in and create a message that was sharp, crisp and quickly show value add. They helped us understand that people’s attention spans
Conference Testimonial from Achilles Test Systems Read More »
