“When Achilles Test Systems first started working with SKMurphy our product was complicated and our message was even more complex. SKMurphy helped us focus our product on a market that we could succeed in and create a message that was sharp, crisp and quickly show value add. They helped us understand that people’s attention spans […]
Conference Testimonial from Achilles Test Systems Read More »
Nurturing Referrals Is Critical to Growth Nurturing referrals is a critical activity for every entrepreneur. A referral is an introduction to a prospect with an endorsement. They come from shared success with your customers or colleagues, someone who knows your potential and can vouch for you or your team’s ability to deliver. These individuals are
Tips For Handling Referrals Read More »
This is a guest post on networking and referrals by Steve Moore of SPMSolutions. Networking and Referrals Networking and referrals remain the primary marketing strategy for many community-based small businesses (especially those with limited budgets). In contrast, many technology-oriented small businesses rely more upon online forums, social networking sites, user groups, etc., to reach potential
Networking and Referrals Read More »
Consulting is a referral-driven business. Here are four things you can do today to build referrals.
What Can I Do to Build Referrals? Read More »
While at the Sales 2.0 Conference on Oct 30, 2007, I attended a panel presentation titled Lead Qualification & Cultivation. The complete transcripts are available at the Sales 2.0 portal, I have extracted Stu’s opening story to pair it with one of my own about iPod fishbowl leads. Lead Qualification and Cultivation Panel Moderator: Stu
Are You Generating iPod Fishbowl Leads? Read More »
“Please take me off of your email distribution list.” This is, alas, a one line email that I now find myself sending several times a week. It’s part of my effort shrink my E-mail backlog, although I have no more hope than Canute of stemming the incoming tide, but it gives me the illusion of
Please Take Me Off Of Your Email Distribution List Read More »
