From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025
Étienne Garbugli teaches professionals and consultants how to become B2B founders.
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Lean Startup
10 Best Practices for Agile Hardware Product Development
Mike Keer discusses the concept of agile hardware, which involves cycles of innovation and testing requirements throughout the prototyping phases. He emphasizes the importance of learning from each cycle and making necessary adjustments to meet specifications and performance goals. He also highlights the need for flexibility and the ability to pivot in response to unexpected
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Paul Orlando – How to Quantify if a Market is Ripe for Your Product
Timing plays a significant role in the success of startups. It’s about recognizing the right moment to launch a product or service that aligns with emerging trends, consumer demand, and market conditions.
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Time to Market Podcast S01 E01 – B2B? But Why?
Welcome to “Time to Market,” a brand new podcast by SKMurphy and LeanB2B. In this very first episode, we discuss why we like B2B markets.
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Entrepreneurship’s Ups and Downs
Michael Risich – Entrepreneur turned technologist, turned technology founder with an exciting journey building a SaaS business scaling to 10M in ARR with an exit to a PE firm!
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2023 – This year’s experiment
Every year we design experiments – new things we try. Our 2023 experiment was doing short 2 minute videos – chalk talks. Below is a roundup of some of our favorites.
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Clear in Hindsight: April 2022 ended a Minsky boom for startups
A Minsky boom is a period of economic growth characterized by increasing instability and speculation, ending in startup funding constricting.
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Mike Krupit on Network Density and Fluidity
In the video below, Mike Krupit, founder of Trajectify, shares some interesting insights on density and fluidity your network. Mike Krupit on Network Density and Fluidity An edited transcript for readers: Mike Krupit on the importance of your network The other thing I will say is having a network. When we’re starting a business, we’re
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John Nash on “Make Something that People Want”
Video and an edited transcript from the “Make Something that People Want”” briefing by John Nash at the Aug-24-2022 Lean Culture meetup.
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Kristin Zhivago: How to put yourself in your customers shoes
Video and transcript from the “How to put yourself in your customers shoes” briefing by Kristin Zhivago at the March 2022 Lean Culture meetup. She highlights the importance of putting yourself in your customers’ shoes in order to develop a more effective marketing strategy and ultimately drive revenue growth.
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Peer Advice and Support for Startup Founders
Entrepreneurs benefit from peer advice that provides knowledgeable perspectives, highlights blind spots, and lifts them out of ruts.
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A Random Walk Down San Fernando by Jack Estill
Recently, we had a chat with Jack Estill, retired business owner and Lecturer Emeritus at San Jose State University, about the economics of entrepreneurship and Austrian economics.
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Startup Lessons Learned with Adam Verhasselt
We recently interviewed Adam Verhasselt, founder and creative director at Vlux Visual. He creates music visuals and augmented reality experiences to build brands from the ground up.
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Erin Austin: Two Things You Must Do If You Want to Sell Your Business
Erin Austin advises consultants to build exclusive assets and sustainable processes in their practice if they want to be able to sell it.
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Lead Generation for Consultants
Recently we spoke on a variety of proven marketing techniques for growing your business. Sean Murphy and Theresa Shafer talked about building awareness and getting exposure to attract and sell your expertise, services, and products. They explored the techniques for those times when you have less billable work, and also the techniques for when there
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Lean Canvas – Experimentation (Video Available)
Lean Canvas Experimentation is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Startup Canvas session on Experimentation, Ed Ipser shares how to use your lean startup canvas to design and conduct experiments
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Maintaining Your Professional Network
Some people are natural connectors. Sean Murphy is one of those. In this video, he shares one of his secret to network maintenance. He frames maintaining your professional network as counting your blessings. Your network is a long-term investment. It takes the time to nurture and grow your relationships.
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Lean Canvas Finances
Lean Canvas Finances is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Finance session, Ed Ipser shares how to identify your own revenue and cost structure and how to create
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Lean Canvas Operations
Lean Canvas Operations is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for.
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Lean Canvas Marketing
Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing
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