Customer Discovery Framework
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
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Lean Startup
Lean Canvas Focus
Lean Canvas Focus is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good
4th Industrial Revolution Insights by Robert de Neve on August 11, 2021
Video and notes from a fantastic talk by Robert De Neve on “Reality-Based Business Leadership for the 4th Industrial Revolution” at the Aug-11-2021 Lean Culture Meetup.
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Ed Ipser on Pivots and Turnarounds
Ed Ipser gave a great mini-workshop on Pivots and Turnarounds at a recent Lean Culture Online Event. Here is a summary.
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Focus on Frequency and Severity
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
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Mark Tweddle Asks, “What’s Your Story?” at Lean Culture
Four excerpts from a fantastic storytelling exercise at the Lean Culture Meetup by Mark Tweddle.
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Founder’s Journey: Lessons Learned with Cindi Thompson on Jun-9-21
Cindi Thompson, CEO and founder of Climate Companion, shares her entrepreneurial journey and lessons learned.
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Lean Culture: Seed Funding Without Loans – An Introduction to SBIR Grants
Paul Scott shares lesson learned writing SBIR grants. His presentation covers the Grant Writing Application Process.
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Etienne Garbugli on Opportunities: Finding New Products
Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
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Markers That Startups Can Use to Identify Early Adopters
Sean Murphy recently explained to a client his perspective on change agents inside a business and the signals that he looks for to identify early adopters.
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Start with Mindset with Ash Maurya
Ash Maurya makes the case that entrepreneurs must start with mindset to drive the skill development that will create traction and success.
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Entrepreneurs Cannot Rely on a Cookbook or a Manual
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.
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A Holistic Approach to Launching a Bootstrapped Startup
We outline the process of launching a bootstrapped startup, from creating an idea, to forming a team, to proving viability.
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40 Tips for B2B Customer Development Interviews
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.
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The Nitty Gritty of Setting Up Customer Discovery Meetings
David Telleen-Lawton has more than two decades of customer development. This blog post on the nitty gritty of setting up customer discovery meetings is adapted from his presentation at the 2015 Lean Startup Conference.
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David Telleen-Lawton Presents at Lean Startup Conference 2015
If you missed The Nitty Gritty of Setting Up Customer Discovery Meetings by David Telleen-Lawton at The Lean Startup Conference 2015, he shared the down and dirty details of setting up meetings for Customer Discovery. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton tells how to reach out and set these
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Planning and Reflection
Ash Maurya rebooted his blog as “The Space Between“–experimental format where he is exploring the space between ideas–and has offered a number of short reflective posts. Here are excerpts from three where he explores the value of planning and reflection, and the need to prioritize learning over the illusion of progress.
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Good and Bad Reasons to Pivot
Much has been written about a startup making a pivot in direction after Eric Ries first coined the term in a 2009 blog post “Pivot don’t Jump to a New Vision.” The word pivot has attracted almost as much wordplay as the word lean. What follows is a short list of good and bad reasons to
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See What’s Missing: Careful Observation Key To Success
Many a successful has been started based on careful observation, in particular seeing what’s missing. This post uses excerpts from The Verger by W. Somerset Maugham to highlight some practical truths of entrepreneurship.
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Customer Interviews: Spend an Hour to Save a Minute
For customer interviews we have a rule of thumb that if an hour or research saves a minute early in the conversation it’s a good investment. When you look at the list of questions you have prepared to learn about the prospect’s business and their needs, it’s easy to say to yourself, “I am really
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