Newsletter

Newsletter: Crafting and Testing Your Value Hypothesis

Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or

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Newsletter: Retrospectives, Post Mortems, and After Action Reviews

SKMurphy December 2015  Newsletter This blog post summarizes our December newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Retrospectives, Post Mortems, and After Action Reviews The end of year is always a good time to look back and assess what you have accomplished and what you have learned doing

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Newsletter: When and How to Seek Investment

SKMurphy September 2015 Newsletter This blog post summarizes our September newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right When and How to Seek Investment This month’s issue addresses when and how to make the transition from bootstrapping to seek investment. I am not against looking for investment when

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Newsletter: Strategies for a Winning Sales Presentation

SKMurphy August 2015  Newsletter This blog post summarizes our August newsletter, “Strategies for a Winning Sales Presentation.” You can subscribe to the monthly SKMurphy newsletter using the form at the right Strategies for a Winning Sales Presentation We’ve all seen it–people listening to a sales presentation, eyes glazed over and their minds wandering anywhere but on

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Newsletter: Collaborating to Build Better Companies & Teams

SKMurphy July 2015 Newsletter This blog post summarizes our July newsletter, “Collaborating to Build Better Companies and Teams.” You can subscribe to the monthly SKMurphy newsletter using the form at the right Collaborating to Build Better Companies and Teams Our focus this month is on collaboration and teamwork. We focus not only on what’s needed to

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