Rules of Thumb

“Better” is the Enemy of “Good Enough”

Better is the enemy of good enough–This phrase is attributed to Sergey Gorshkov, the commander in chief of the Soviet Navy from 1956 to 1985, who managed it’s dramatic expansion during the Cold War. Perfectionists get this wrong, siding with “Better.” Entrepreneurs who prosper, for the most part, side with “Good Enough” and keep improving.

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Express ROI In Terms Your Prospect Will Understand

Peter Cohan makes the following points in his Great Demo! Seminar C level execs think in terms of dollars (budget) Managers think in terms of people and full time equivalents (FTE). Individual contributors think in terms of time spent vs. time saved So it pays to express the benefits of your application accordingly. There may

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Paul Graham’s Six Principles for Making New Things

This article compares Paul Graham’s “Six Principles for Making New Things” with Bob Bemer’s “Do Something Small But Useful Now”,  Gary Hamel’s Innovation Hacker, and Peter Drucker’s list of seven places to search systematically for opportunities.

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