Rules of Thumb

Three Phrases Prospects Should Not Find On Your Website

Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: Please check back soon

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Applying the “Agile Manifesto” to Software Startups

What follows are some quick thoughts on how to apply insights from the “Agile Manifesto” (see also Martin Fowler’s excellent essay on “The New Methodology” for a nice overview of what agile development entails) to early stage software startups. Value This More In Preference To Individuals And Interactions Processes And Tools Working Software Comprehensive Documentation Customer Collaboration Contract Negotiation

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