Rules of Thumb

3 Ways to Build Credibility with Prospects

Here are three ways for building credibility. Referrals A referral is an introduction to a prospect with an endorsement. A referral allows you to borrow credibility from a trusted third party. They spring from shared success with your customers or former co-workers, someone who knows your potential and can vouch for you or your team’s

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12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum

12 Books For the Busy CEO: spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve

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Bruce Mau’s Incomplete Manifesto for Growth

Bruce Mau wrote 43 statements in 1998 to articulate his beliefs, motivations, and strategies in what he called “An Incomplete Manifesto for Growth.” His focus is on “growth” in the sense of increasing both craftsmanship and artisanship. I have selected eight that I think are the most applicable to folks in software startups. I kept the

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