Rules of Thumb

A Practical Introduction to Social Capital for Entrepreneurs

This is a practical overview of social capital, an essential concept for entrepreneurs despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup.

A Practical Introduction to Social Capital for Entrepreneurs Read More »

Making Business Decisions in Uncertain Times

Business leaders today are faced with business challenges and a level of uncertainty that is unprecedented in recent memory. Established approaches and well-tried options no longer work, forcing us to make business decisions in uncertain times. This article collects some useful tips for making better business decisions that I have learned over the last 40

Making Business Decisions in Uncertain Times Read More »

Paul Tyma on “The Old Man’s Business Model”

Paul Tyma defines the Old Man’s Business Model as taking the sure way, even though it may be longer than shortcuts that may not work. Tyma calls it a “trade-off of investment up-front versus brute-force hope.” The “old man” invests up front instead of hoping a quick and dirty approach may work.

Paul Tyma on “The Old Man’s Business Model” Read More »

Increase Your Luck Surface Area To Get More Customers

Jason Roberts 2010 “Luck Surface Area” model explains the need for entrepreneurs to combine time spent doing and developing expertise with time spent communicating with others. It’s a very useful and actionable insight. Unfortunately, the diagram he chose to illustrate the model assumes that entrepreneurs have an unlimited amount of time to do both. I

Increase Your Luck Surface Area To Get More Customers Read More »

Scroll to Top