Rules of Thumb

Thomas Schelling on Strategic Surprise

It’s been 17 years since the Sep-11-2001 attack and almost 77 years since the Dec-7-1941 Pearl Harbor attack that started World War 2. Both attacks achieved strategic surprise and had substantial long-term effects. What follows are some excerpts from the forward by Thomas Schelling Roberta Wohlstetter’s book “Pearl Harbor: Warning and Decision.”

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Checklist for Gathering Competitive Insight From a Demo

Suhail Doshi: Avoid These Seven Temptations as a First Time Founder

Suhail Doshi, founder of Mixpanel, shared a candid assessment of mistakes he made in the first 18 months of the six startups he has founded in “The first 18 months of starting a company: it’s life or death.” Here are 7 key pieces of advice that highlight mistakes first founders typically make.

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Six More from Akin’s Laws of Spacecraft Design

David L. Akin is the Director, SpaceSystems Laboratory at the University of Maryland. He is also the author of “Akin’s Laws of Spacecraft Design.” He lists more than 40 laws: I selected ten when I blogged about “Applying Akin’s Laws of Spacecraft Design To Startups” here are six more that I thought were directly applicable

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Daniel Kahneman’s Reasoned Rule Approach to Reducing Case Management Errors

A reasoned rule approach is a good first step to managing decisions that fall into common patterns or cases. You identify six to eight variables that are distinct and obviously impact the outcome of the case and normalize them into standard scores that can then be added or averaged to create a summary score.

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