Rules of Thumb

Freedom

The desire for economic freedom and autonomy drives many entrepreneurs. Bootstrappers would rather work for customers than investors, choosing the discipline of the competitive marketplace over the wisdom and caprice of the boardroom. “Life is too short to work at a job you hate, but everyone has to do something someone else is willing to

Freedom Read More »

Crafting a Value Proposition

Q: I struggle with the value proposition for our product. Either I am too abstract “we offer a positive return on time invested” or too vague “help increase your ability to manage critical challenges.” Do you have any suggestions for how to frame or formulate a value proposition? Here a few questions that a value

Crafting a Value Proposition Read More »

Entrepreneurial Passion: Good Servant, Poor Master

Entrepreneurial passion has to be based on a desire to create value, to be of service to a set of target customers. There may be many things you are interested in learning and room enough in your life for several hobbies, but pursuing a passion without regard to your ability to provide value in a

Entrepreneurial Passion: Good Servant, Poor Master Read More »

Customer Interviews: Spend an Hour to Save a Minute

For customer interviews we have a rule of thumb that if an hour or research saves a minute early in the conversation it’s a good investment.  When you look at the list of questions you have prepared to learn about the prospect’s business and their needs, it’s easy to say to yourself, “I am really

Customer Interviews: Spend an Hour to Save a Minute Read More »

Ten Mistakes Early Stage Bootstrappers Often Make

In the last eight years  I have moderated several hundred Bootstrappers Breakfasts. After doing a hundred or so and working with many clients who were bootstrapping I came up with a checklist for common mistakes bootstrappers and bootstrapping teams make in their first year or so.

Ten Mistakes Early Stage Bootstrappers Often Make Read More »

Matt Wensing On Making the Transition to Growth

Matt Wensing On Making the Transition to Growth Stormpulse has gone from an idea bootstrapped on founder savings and credit cards, to a project funded by friends and family rounds, to a small business strengthened by angel money, to a company that’s raised “meaningful” capital (our last round was just over $2 million). Here’s what

Matt Wensing On Making the Transition to Growth Read More »

Brad Pierce: Preserve Context in Writing to Manage Interruptions

Manage interruptions by writing down enough context to continue later: organized notes must detail status and next steps. Brad Pierce:  Preserve  Context in Writing to Manage Interruptions On longer time scales, when you must drop something for a while, it’s important, before doing so, to leave behind enough context for yourself to swap it back

Brad Pierce: Preserve Context in Writing to Manage Interruptions Read More »

Jerome K. Jerome’s View on Groundhog Day (Replaying Your Life)

Jerome K. Jerome’s “On The Disadvantage Of Not Getting What One Wants” offers a somewhat grim view the wish for replaying your life. On The Disadvantage Of Not Getting What One Wants “Ah, me!” said the good old gentleman, “if only I could live my life again in the light of experience.” Now as he

Jerome K. Jerome’s View on Groundhog Day (Replaying Your Life) Read More »

Don’t Waste Time Painting Tom Sawyer’s Fence: Proving Someone Wrong Is A Poor Motivator

Don’t waste time painting Tom Sawyer’s fence: proving someone wrong is actually a poor source of motivation. It’s OK to ignore conventional wisdom, but don’t get trapped into doing someone else’s work (or building their platform) just to prove them wrong. Build something instead of trying to win an argument.

Don’t Waste Time Painting Tom Sawyer’s Fence: Proving Someone Wrong Is A Poor Motivator Read More »

Scroll to Top