Rules of Thumb

Ben Kaufman on “What Raising Money Means”

Don’t congratulate people for raising money. That was never the goal. The goal is building a successful and meaningful business. When people raise money, instead of congratulating them, wish them luck. Their work is just getting started. Congratulating people for financing perpetuates a problem that has plagued the startup world. The problem is that that

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Scott Sambucci: Seven Tips For Selling as a Startup Founder

Scott Sambucci of Sales Qualia recently self-published a great book on selling entitled “Startup Selling: How to Sell If You Really, Really Have to and Don’t Know How…” It’s a slim volume chock full of practical advice for entrepreneurs new to selling to businesses. Unlike many business books that have 20 pages of useful content

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Neal Stephenson on Distinguishing Different Motives for Hypocrisy

You can fail to live up to your espoused beliefs due to hypocrisy or because the spirit is willing but the flesh is weak. The difference is an important distinction and one with implications for the example you set in establishing the culture in a startup. Is there one set of rules that everyone strives

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Marcelo Rinesi: The Expertise Light Speed Barrier

Marcelo Rinesi writes on the implications of the “expertise light speed barrier” of ten years of focused practice to become an expert. He observes that if “we manage to defeat the ‘expertise light speed barrier’ and find ways to teach and learn much more effective than anything before, it would have an astounding impact on

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Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more

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Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks

Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Processes mining tools and techniques will play an important role here.

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Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  “Working Minds: A Practitioner’s Guide to Cognitive Task Analysis” by Gary Klein et. al. and I had an epiphany that these techniques would be

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Your Prospects and Your Customers are Real People

I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day relationship we’d like our work to have with

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David Foster Wallace: The Only Choice We Get is What to Worship

What follows are excerpts from a commencement speech given by David Foster Wallace to the 2005 graduating class at Kenyon College. I thought they were an appropriate antidote to a model for entrepreneurial motivation that aspires to make enough money to do whatever you want. Wallace outlines some of the risks in failing to align

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