skmurphy

40 Tips for B2B Customer Development Interviews

This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business. […]

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Walt Maclay: SKMurphy Has Contributed Significantly to Our Growth

We have been supporting Walt Maclay and the team at Voler Systems, Inc. since 2008. In that time they have increased revenue by a factor of 8. Walt looked back at how we have supported Voler and thanked us for making a significant contribution to Voler’s growth over the last decade.

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Getting Oriented to a Subculture or Community of Practice

Birds of a feather flock together: in addition to asking for referrals, entrepreneurs exploring a new market are well advised to ask early prospects what groups or communities they belong to. Here are some techniques we have found useful for getting oriented to a subculture or community of practice.

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