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May 21 at IEEE-CNSV: Successful Consulting Engagements With Startups

I will be moderating a panel on “Successful Consulting Engagements with Startups” at the May 21 IEEE-CNSV meeting. The genesis was an e-mail thread on the CNSV list last June that started with this question: I have a new client which is a very-early-stage start-up, funded by one of the founders out of the proceeds […]

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Communicating Complex Concepts in Video: Luxr’s 5 Whys Video

Luxr has produced a clever encapsulation of the 5 Whys methodology, a technique for persistently probing the symptoms to find the root cause of a problem. Compared to several other “5 Whys” videos YouTube steered me to after I viewed this one I was struck by how practical and tactical Luxr’s explanation was. It communicated the

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Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas

Mark Stiving is a serial entrepreneur and a pricing expert. In this video he tells the story of being mistaken for a lost lamb by a shepherdess in Las Vegas after being screwed by a cab driver. He uses her business model to illustrate three important pricing principles: Know Your Value Segment Your Market Offer

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How To Bootstrap Your Start-Up at ASL Mar-27-2013

Update Mar-27-2013: Slides and audio for this event are now available at “Slides and Audio from How To Bootstrap at ASLCPA Mar 27” I have been asked by the Emerging Business Group at Abbott, Stringham and Lynch to give a talk on “How to Bootstrap Your Start-Up.” If you are a technology entrepreneurs who doesn’t fit

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Challenges in Analysing Market Structure and Competitive Landscape

Before you introduce a new product into an existing market you need to analyze the market structure and competitive landscape. This is a laundry list–not a prioritized list—of the set of challenges we currently wrestle with in helping clients monitor their external environment and craft strategies for new market creation and new product introduction into

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Ilya Semin of Datanyze on Value of Great Demo Workshop

We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Ilya Semin, the founder of software startup Datanyze, attended a Great Demo workshop in 2012 and sent us this detailed response. It is reproduced

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Chris Kane: Great Demo’s Impact On The VendorRisk Sales Presentation

We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Chris Kane of VendorRisk attended a workshop in 2012 and sent us this detailed response. It is reproduced here with his permission. Great

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Engineering Your Sales Process Workshop Feb-8 Early Bird Closes This Weekend

Just a heads up that the early bird rates for our next “Engineering Your Sales Process®” Workshop close Sun-Jan-28. This is the same workshop that Scott Sambucci and Sean Murphy offered at the Lean Startup Conference in December 2012 but we are limiting the attendance to 12 entrepreneurs to allow it to be even more

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