skmurphy

Narrative Rationality: Be Mindful Of Your Self-Description

Pay attention to self-description: the story you tell yourself and about yourself. Cultivate productive habits that don’t require conscious decisions. “It is a profoundly erroneous truism, repeated by all copy books and by eminent people when they are making speeches, that we should cultivate the habit of thinking of what we are doing. The precise […]

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A Simple Sales Schema

A schema is a conceptual model that offers an organizing principle for how business buyers evaluate and purchase. The challenge is to match your sales effort to where they are in the process. Doug Hall’s Three Laws of Marketing Physics Jerry Weissman’s Power Presentations John Boyd’s OODA Loop Simple Schema 1. Overt Benefit Understand Observe

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Reminder: Book Club July 13 Community of Practice

The Book Club for Business Impact looks at “Communities of Practice” Wed-Jul-13 from Noon to 1pm PDT. I think the key difference between social networks, communities of interest, and communities of practice is that a community of practice has a focus on shared learning. Entrepreneurs of all sorts should consider taking part in communities of

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A Nicely Furnished Room In A House That’s Burning Down

Silicon Valley is a nicely furnished room in a house that’s burning down, the state of California. From Joseph Vranich‘s blog “CA Business Departures Increasing–Now 5x 2009” June 20, 2011. From Jan. 1 of this year through this morning, June 16, we have had 129 disinvestment events occur, an average of 5.4 per week. For

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When Do I Need a Model? I am Bootstrapping

I have condensed this from a recent series of conversation with bootstrapping entrepreneur. I thought it captured many of the key questions that you need to be consider once you are “open for business.” Bootstrapping  Entrepreneur: I am just getting started on a new project. I have several advisors and one has suggested that I

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Find A Peer Group Who is Interested In What You Have To Say

Humiliation “My own view is,” I began, but no one listened. At the next pause, “I always say,” I remarked, but again the loud talk went on. Someone told a story. When the laughter had ended, “I often think—”; but looking round the table I could catch no friendly or attentive eye. It was humiliating,

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Look Forward

Stonehenge They sit there forever on the dim horizon of my mind, that Stonehenge circle of elderly disapproving Faces—Faces of the Uncles and Schoolmasters and Tutors who frowned on my youth. In the bright center and sunlight I leap, I caper, I dance my dance; but when I look up, I see they are not

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Father’s Day 2011

“When my father died it was like a whole library burned down. ” Laurie Anderson “World Without End” Father’s Day has me reflecting on my father’s passing almost four years ago now: there isn’t a week that goes by that I don’t wish I could still give him a phone call.  I moved away from St. Louis

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Crucial Customer Development Concepts At GITPRO Sat-Jun-18

I have been invited to speak at the Global Indian Technical Professional (GITPRO) on “Crucial Customer Development Concepts” this Saturday June 18.  I will outline key customer development insights and some rules of thumb for successful innovation in Silicon Valley. I will cover concepts that form the basis for conventional wisdom on customer development in

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How To Determine Your Competition During Customer Discovery

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they

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