skmurphy

Other Customer Development Models

In “The Challenges of Measuring Non-Existent Markets” Scott D. Anthony outlines four principal challenges in measuring non-existent markets: Data does not yet exist. When a market doesn’t exist, there are no baseline market research reports or time-series data sets to analyze. Lack of comparable products. Without existing data, there is a natural tendency to look

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Marketing Consultants Forum at CNSV

I took part in the Marketing Consultant’s forum at CNSV tonight as a panelist, joining Ahmet Alpdemir, Brian Berg, and Peter Salmon. The slides are on the CNSV site at http://californiaconsultants.org/wp-content/uploads/2014/05/CNSV-0901-Berg-Murphy-Alpdemir-Salmon.zip My focus was on “Cultivating Communities to Get More Customers.” I addressed joining a community with the objective of becoming a member in good standing.

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Chris Kappler, President of Achilles Test Systems, speaks at DV Club

On Tuesday, Feb. 3 11:30-1pm, I will be speaking at DV Club. Please letme know if you are interested in attending, and I will get you on the list. Lunch will be provided. Insights and Lessons Learned Verifying the QoS Engine of Cisco’s Quantum Flow Processor. This talk presents key lessons learned verifying the Quality

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