Coffee Break with Gary Smith It’s a strange thing to know someone who’s making the front page of the paper for losing his job. I have known Gary Smith for almost 20 years: we met when he was a methodologist at LSI Logic and their salesman for 3Com dragged him in to encourage us to […]
Coffee Break with Gary Smith Read More »
Mary Sullivan addressed “Customer Centric Marketing” last Monday, providing a number of examples of marketing messages based on the customer’s operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary provided an estimate that every
Custom Centric Marketing Means Shifting to “Resolution Messages” Read More »
Mark Duncan gave an excellent guided tour at the October 9 SDForum Marketing SIG of several web based applications that marketing teams should consider taking advantage of in addition to (or even instead of) Microsoft Office. He opened with the observation that The applications bundled into Microsoft Office—word processing, spreadsheets, presentations, calendar, and mail–are the
Mark Duncan on “New Tools for Increasing Marketing Productivity” Read More »
