Startup Advice Column

Q: How to Explore an MVP For Knowledge Worker Productivity

Applications that improve knowledge worker productivity have to satisfy “prepared users” not “casual users” and are especially challenge to do customer discovery and development for. With his permission, I have included William Pietri (LinkedIn williampietri) answer to a real question from an early stage entrepreneur because I found it incredibly insightful. I have known William

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Q: Google Thinks Our Name Is a Typo and Suggests a Competitor

When someone on your team says, “Google Thinks Our Name Is a Typo” you are at a disadvantage. Even worse if it suggests a competitor as the correct spelling it makes it look like you are typosquatting. Unless you have a strong reason for doing so it’s probably not a good idea.

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Q: How Do I Make Sure I Understand The Customer’s Problem and Present a Vision of a Solution?

Customer development–discovery driven sales–requires that you first understand the customer’s problem then present a vision of a solution. If that is acceptable you can proceed to a demonstration that provides technical proof of value.

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Q: What Lessons Should I Draw From A Painful Cofounder Experience?

Painful cofounder experiences are more common than happy ones, and especially so when the parties don’t know each well to begin with and the business startup fails. Here is a real email exchange that explores some ways to minimize the risks.

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Q: How Can I Maximize ROI and Minimize Risk?

You can only capture a share of the value that you create if you want to create a sustainable business. While you need to assess the likely return on investment from your efforts and your probability of success, you also need to look at any deal from the other side of the table. It’s as

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Q: How Do We Get A Business Prospect To Talk To Us?

Each interaction with a  business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of strangers. This may work in

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Q: How Can I Calculate The Exit Value Of My Idea?

It’s masturbation to calculate the exit value of idea that has not been reduced to practice and achieved some level of traction. The real question is how much time and effort to invest to achieve a level of traction that would allow place a value on the business that leverages the ideas. Often it’s not a

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